Marketing Automation, Social Media, Email, CRM and Web Analytics United via CleverTouch Joined-up-Marketing Hub

LONDON, March 1, 2011 /PRNewswire/ --

- Enterprise Marketers Given Single View of all Online Activity With Unique Integration Hub

Heads of Marketing juggling multiple applications within marketing automation, social media, email, CRM and web analytics environments, can now integrate activity and reporting into a single hub.

Designed and built by CleverTouch (http://www.clever-touch.com/), the Joined-up-Marketing Hub provides a way of reporting multiple instances of marketing automation and CRM in a single view. The Hub dynamically synchronises data via a two-way handshake between the Data Warehouse and the CRM, marketing automation, social media and web analytics tools. This provides a truly single integrated view of complete the prospect and customer online activity.

This new level of data consistency significantly improves efficiency of marketing departments, allowing them access to data when required, and eradicating duplication of digital marketing activity. It provides an easy to use dashboard overview within enterprise marketing departments, database marketing management teams, business analysts, and heads of IT.

The product can support any API-enabled marketing automation platform, such as Eloqua (http://www.eloqua.com/topics/marketing-automation.html), and others including, Silverpop (http://www.silverpop.com/), Act-on (http://www.actonsoftware.com/), Pardot (http://www.pardot.com/), Radian 6 (http://www.radian6.com/), and can store and create millions of contacts and thousands of data fields.

"We developed the Hub as an answer to the increase in online channels and data sources that the in-house marketing team has to manage," said Adam Sharp (http://clever-touch.com/aboutus/), Managing Director at CleverTouch. "However, this product goes further than that, bridging the divide between marketing, business intelligence and IT managers, by easing integration and workflow issues."

"This is exactly the innovation our enterprise customers want - the ability to link Eloqua to the Data Warehouse thereby re-using existing assets," said Rob Brewer, SVP, Business Development, at Eloqua. "Our customers have sophisticated online marketing programmes and this development will both simplify and optimise their efforts across multiple departments."

The Hub can be developed for each specific environment and customised to hold multiple versions of marketing automation, e-commerce, social media and web analytics data. The solution queries all instances of activity across platforms and updates daily, storing in one single RDBMS database.

More information on the CleverTouch Joined-Up-Marketing Hub is available at http://www.clever-touch.com or at the Technology for Marketing & Advertising show (http://www.t-f-m.co.uk/index.cfm), Earls Court, March 1-2, Stand H8.

NOTES TO EDITORS

About CleverTouch

CleverTouch (http://www.clever-touch.com/) is a joined-up-marketing consultancy with a broad portfolio of clients in the B2B and B2C sectors, including K2, Fusion io, Iconnyx, Acronis and Trend Micro. It works with the best of marketing technology partners, such as Eloqua, and Silverpop.

With years of in-house and agency marketing experience, CleverTouch helps organisations accelerate their business growth by focusing on sales and marketing alignment, prospect and customer understanding and the intelligent use of marketing technologies. CleverTouch enables businesses to grow through smarter joined-up-marketing encompassing the four disciplines of inbound, outbound, online and offline.

For more information please contact Thea Parnell on +44(0)7872-464469 or email tparnell@clever-touch.com

SOURCE CleverTouch