Market Trends for Snacks, Confectionery and Desserts Reviewed in 2016 Research Report

PUNE, India, June 1, 2016 /PRNewswire/ --

The "Top Trends in Snacks, Confectionery, and Desserts; Exploring consumer and innovation trends in key categories" report says notion of consuming three main meals a day continues to erode as snacking becomes entrenched in consumers' dietary routines. For some consumers, snacks provide a necessary energy or nutritional boost as time restraints prevent them from consuming more substantial meals. For others, they offer an emotional boost during stressful times or when an indulgence or treat is needed. Other snacking scenarios are characterized not by particular functional or psychological needs but are rather dictated by occasion, such as watching a movie, attending a sporting event, or socializing with friends. Essentially, more consumers are turning to snacks to fulfill a wider range of needs and occasions, presenting opportunities for brands right across the health-indulgence and sweet-savory spectrums.

Complete report on Snacks, Confectionery, and Desserts market spread across 49 pages that provides 7 market driving trends is now available at http://www.reportsnreports.com/reports/547029-top-trends-in-snacks-confectionery-and-desserts-exploring-consumer-and-innovation-trends-in-key-categories.html.

It is particularly crucial to understand the snacking motivations of younger consumers. Not only are they more frequent snackers, but their purchase behaviors and preferences will strongly influence other consumers and also subsequent generations, as they pass on these behaviors to their children. Snacking satisfies a range of rational and emotional needs. As a whole, snacking is primarily driven by the desire to treat oneself and boost energy levels. However, such motivations are nuanced, particularly when analyzed by age cohort.

"Top Trends in Snacks, Confectionery, and Desserts" 2016 market research report explores key attitudinal and behavioral insights shaping opportunities in savory snacks, confectionery, and desserts and sweet snacks. It identifies seven of the most influential trends that brands should leverage in order to differentiate themselves in an increasingly competitive market.

Consumer Insight: Access information from our consumer surveys to identify the attitudes and behaviors driving key trends.

Drivers: Understand the key insights and trends that are growing the market.

Innovation: See the best examples of innovation, linked to clearly-identified trends.

Identify the top seven trends driving the snacks, confectionery, and desserts sectors. Gain insight into the key consumer segments that are most likely to be a key focus for innovation. Put innovative products into context by connecting them to specific consumer trends and needs. Get insight and inspiration for innovation programs and new product development. Order a Copy of Report at http://www.reportsnreports.com/purchase.aspx?name=547029.

Another related report is Top Trends in Hot Drinks; Exploring the hot tea, hot coffee, and other hot drinks categories. Spanning hot tea, coffee, and alternatives like hot chocolate and malt drinks, the hot drinks market is diverse and appeals to many consumer niches. Current, and promising, market trends center around enhanced consumption experiences through greater focus on provenance or gourmet indulgence, on functionality, novelty, and a new wave of product specificity.

The café culture has made expectations of gourmet tea and coffee the norm. Consumers are now demanding similar quality and variety in their at-home recreations. The brew base origin is more regularly communicated, and while this trend has its roots in the coffee market, it is strengthening in the tea and other hot drinks markets.

Healthonism is prominent in the other hot drinks category, where alternative brew bases are gaining traction as a route to a more healthful indulgence. Seeking to replicate the luxurious tea and coffee consumption occasion, this market is innovating in texture and preparation style to appeal to more health-conscious consumers. Complete report available at http://www.reportsnreports.com/reports/493730-top-trends-in-hot-drinks-exploring-the-hot-tea-hot-coffee-and-other-hot-drinks-categories.html.

Interest in "gourmet" hot drinks is driven by the growing trend towards novel seasonal flavors, and the culture of recreation and sharing that this has built. Around two fifths of consumers globally find season-specific flavors appealing, while even more favor products targeted at experiences with peers.

Explore other new reports on food and beverages market http://www.reportsnreports.com/market-research/food-and-beverages/.

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