BOURNEMOUTH, England, September 26, 2013 /PRNewswire/ --

Bournemouth boutique Fab Frocks of Westbourne is appealing to UK women to get frocked up this winter. The Frocktober campaign is being launched in October to encourage women to wear more dresses.

Fab Frocks owner Tracie Beardsley says: "So many women believe trousers are more practical in winter but dresses are a fantastic asset to any woman's wardrobe. Wear them with thick tights and boots or glam them up with heels. It's just so easy and you can get as much wear out of a dress, if not more than trousers, plus there's no extra expense or hassle of buying a top to go with them.

"We've even got designs of dresses that don't need ironing which makes them fantastically low maintenance."

According to the award-winning boutique, dresses also suit the modern woman's lifestyle. Tracie Beardsley says: "Our 'DESK TO DUSK 'dress collection is perfect for busy women who don't have time to change between leaving the office and going to an event after work.

She adds: "The warmer weather in the summer saw lots of women enjoying wearing dresses with sales of summer dresses increasing and we want to continue this trend through the colder months too. It's time to ditch the drab jeans, lose those unflattering leggings and get frocked up.

 Many celebrities are helping to give the frock a fashionable thumbs-up, especially weather girls on the TV.  Tracie Beardsley says: "The TV weather girls are really leading the way when it comes to dresses and are proving a great advert for frocks. We've had lots of women coming in wanting the panelled dresses and fashionable dresses with sleeves which we're delighted to say we have loads to choose from. Morning television presenter Lorraine Kelly wore one of the dresses we stock on her TV show recently and we completely sold out.

"We want women to make a date with a great dress and feel feminine again. It's a fact we wear 20% of our clothes  80% of the time so isn't it about time we made that 20% right in terms of style as well as practicality?"

To celebrate Frocktober, Fab Frocks is giving away a designer dress every week throughout October. To find out how to enter, visit http://www.fabfrocks.co.uk/frocktober

Photograph: Make a date with a great dress in Frocktober http://www.fabfrocks.co.uk/images/frocktober.jpg

Issued by Tracie Beardsley
Media contact: Tracie Beardsley, Tel: +44(0)1202-765352

SOURCE Fab Frocks of Westbourne