NEW DELHI, July 17, 2014 /PRNewswire/ --
- Significant growth in digital wallet service launches and announcements over the past 18 months
- Potential to create new revenue opportunities and help with service enhancement and differentiation
- Supports multiple payment scenarios, enabling technologies and devices
Mahindra Comviva, the global leader in providing mobility solutions, in collaboration with Ovum Consulting, has published a whitepaper tracing the growth and uptake of digital wallet services across developed and developing regions over the last 18 months.
The whitepaper examines why these services are becoming increasingly important, along with the benefits offered to customers and the overall ecosystem of operators, banks and merchants. It further highlights the growing trend amongst operators of inking partnerships and deploying white label platforms to enable merchant acquisition, transaction processing and functions pertaining to the role of trusted service manager.
"The potential for digital commerce and payments is extremely promising. However, the true value of digital wallet goes beyond the transaction. Digital wallets have the potential to generate an unprecedented amount of customer transactional data. Service providers can harness this information to design engaging, contextual experiences for each stage of the customer's interaction on the path to purchase. As the customer progresses through a transaction, service providers for instance, can leverage customer location and transaction data to "listen and respond" to customer's needs in real-time- e.g. deliver personalized offers", said Srinivas Nidugondi, Senior Vice President and Head, Mobile Financial Solutions, Mahindra Comviva.
"Realizing the benefits of a customer centric payments strategy requires an open platform that can seamlessly integrate with multiple systems. The underlying wallet delivery architecture must support an open services framework to integrate with payment networks, payment terminals, loyalty and personalization platforms. This drives acceptance at merchant locations, as well as allows consumers greater accessibility to more third-party services, such as price comparisons, offers and deals, accelerating consumer adoption," he added.
Service providers need to capitalize and further accelerate the uptake of digital services by addressing critical issues like security, possible misuse of personal data and lack of information pertaining to the same. To overcome this, the whitepaper recommends that security credentials be made visible to customers by adopting a simple approach. Moreover, customers require adequate information pertaining to the benefits of using this service, particularly vis a vis other payment mechanisms.
To download the white paper, please click here.
About Mahindra Comviva
Mahindra Comviva is the global leader in providing mobility solutions. It is a subsidiary of Tech Mahindra and a part of the USD 16.5 billion Mahindra Group. With an extensive portfolio spanning mobile finance, content, infotainment, messaging and mobile data solutions, Mahindra Comviva enables service providers to enhance customer experience, rationalize costs and accelerate revenue growth. Its mobility solutions are deployed by over 130 mobile service providers and financial institutions in over 90 countries, transforming the lives of over a billion people across the world. For more information, please visit http://www.mahindracomviva.com.
About Ovum Consulting
Ovum Consulting is the consulting arm of Ovum, one of the premier ICT and telecoms-focused advisory and consulting firms with global coverage. It provides specialist consulting services in the telecommunications, content, software, and IT services industries. Ovum Consulting's clients include operators, vendors, government, regulators, and investment communities. It provides clients with independent and objective analysis that enables them to make better business and technology decisions. Ovum research is based on independently audited methodologies. Its research draws upon over 400,000 interviews each year with business and technology, telecoms and sourcing decision-makers, giving Ovum and its clients unparalleled insight, not only into business requirements but also the technology that organizations must support. Ovum is an Informa business. For more information about Ovum's consulting capabilities, please contact at firstname.lastname@example.org.
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SOURCE Mahindra Comviva