VICENZA, Italy, September 6, 2012 /PRNewswire/ --

VICENZAORO plans to increase its presence on the international stage

The Made in Italy gold and jewellery industry is ready to challenge the market with new target strategies in areas where demand is on the increase. A statement affirmed by the President of Fiera di Vicenza, Roberto Ditri, at the international press conference  held to present VICENZAORO About J, the travelling, by-invitation-only event for the haute couture of jewellery (from 5^th to 7^th September at Cortina d'Ampezzo in the Dolomites) and VICENZAORO Fall (in Vicenza, North East Italy, from 8^th to 12^th September), an international event where 1,400 exhibitors from all the Italian gold districts and 30 different countries will be displaying their wares and which 15,000 trade visitors from 120 countries are expected to attend.

     (Photo: http://photos.prnewswire.com/prnh/20120906/559520 )

With its VICENZAORO brand and trade fairs, Fiera di Vicenza is one of the key players in international gold and jewellery exhibition organisation.

VICENZAORO is becoming an increasingly important global player on the world's gold and jewellery chessboard, assisting Made in Italy exports which make up 70% of the turnover in the gold and jewellery sector.

It's a strategy based on dynamic formats with a strong identity, able to help partner companies meet the markets' demand for luxury goods.

"The truth is that VICENZAORO isn't just here," Roberto Ditri says, pointing to Vicenza on a map. "It's here," he says, indicating the whole world. "Made in Italy is still a great brand and we're keen to make the most of it," he adds. The result is VICENZAORO Italian Club, a format used in the jewellery shows that Fiera di Vicenza is attending outside Italy. The company has devoted considerable investment to VICENZAORO's international expansion. This year, it will be in Dubai, the largest gold importer and consumer of all the Gulf States. Next year, expansion will continue with the US, the world's fourth largest gold and jewellery market, in June and in India (the number two market), in August.

In the US, Fiera di Vicenza is a partner of the JCK Las Vegas Show, where the VICENZAORO Italian Club format features 150 brands that best express the idea of Made in Italy. A new collaboration agreement will give Italian gold, jewellery and jewellery-making equipment manufacturers privileged access to the Indian markets.

The expansion is ambitious and the pace positively breathless, but if Ditri's hunch about the growth potential for VICENZAORO is right, then, just like the jewellery that it promotes, its future looks positively sparkling.

In 2014 new trade agreements will define VICENZAORO's presence in China and Brazil. This is VICENZAORO's commitment for 2013: to re-focus on Marco Polo's routes and guide its partners towards the conquest of new markets.

SOURCE Fiera di Vicenza