Macheen Delivers Internet-included Connectivity Over The Sprint Nationwide Network

ORLANDO, Florida, March 23, 2011 /PRNewswire/ --

- Relationship Accelerates Sprint's Momentum in "Consumer Machine-to-Machine"

International CTIA Wireless 2011 -- Macheen, Inc. (http://www.macheen.com) today announced they are working with Sprint to help consumer electronics manufacturers and retailers deliver new, simple, no commitment" options for consumers to connect their devices to the Internet; meaning M2M enabled e-readers, tablets, laptops, and gaming devices ship 'hot' already connected to the Internet via the Sprint Nationwide Network.

"Sprint has been an early pioneer of M2M. Teaming up with Macheen strengthens our position in the 'consumer machine-to-machine' (consumer M2M) space, where the booming market for connected consumer electronics is spawning new opportunities for all," said Matt Carter, President, Sprint Global Wholesale Solutions. "Macheen's proven technology provides device makers with a simple path to roll out products that come already "hot" on the Sprint network, right out of the box. Macheen complements our retail offers and other enabling M2M and wholesale partnerships with a fast path to new revenue streams."

Macheen (officially launched out of stealth mode last week http://www.macheen.com/2011/03/macheen-inc-launches-global-service-platform-for-internet-included-connected-devices) offers a global service platform for Internet-included connected devices. Macheen will provide Sprint with new "consumer M2M" revenue streams as it leverages their infrastructure and provides complementary business models.

"At Macheen, we think consumers would rather focus on what they can do when connected, not on how to get connected," said Richard Schwartz, President and CEO of Macheen, Inc. "Macheen's technology makes connectivity to a wireless network a given. That means consumers get new, no-nonsense options to go online and stay connected, manufacturers get simplified device rollouts and enjoy much higher attach rates. Our business relationship* (1) with Sprint enables us to power a new, growing category of connected customers on the Nationwide Sprint Network."

Macheen's global service platform is live and in production in Germany. Earlier this month, Dell announced (http://www.macheen.com/2011/02/dell-launches-netready-%e2%80%9cservice-by-macheen%e2%80%9d) it had chosen Macheen to power its new "hot out of the box" mobile broadband service, Dell NetReady (http://www1.euro.dell.com/content/topics/topic.aspx/emea/segments/bsd/dell_netready?c=de&l=de&s=bsd&cs=debsdt1), available on select Dell laptops in Germany.

Macheen is exhibiting in the Sprint booth (3076) at the International CTIA Wireless show taking place in Orlando, Florida from 22-24 March 2011.

Notes to Editors:

Additional Information and Resources

    
    - Blog post (http://www.macheen.com/2011/03/welcome-to-macheen) from
      Macheen's CEO, Richard Schwartz, about the launch of the company
    - Background and bios (http://www.macheen.com/about) on Macheen's
      seasoned executive management team
    - Follow Macheen on Twitter (http://twitter.com/MacheenInc) or
      Facebook (http://www.facebook.com/pages/Macheen-Inc/110546422322972)
    - Dell NetReady announcement (http://tiny.cc/vgy4a) (German)
    - Dell NetReady offering (http://tiny.cc/q3lbj)

About Macheen

Macheen is a leading enabler of Internet-included connected devices. Our proven, multi-tenant cloud-based platform makes it easy to sell and market pre-connected devices that sustain profitable relationships with the consumers who buy them. Macheen enables new business models for device makers, retailers, content providers and network operators alike. We deliver breakthrough value to significantly increase adoption rates and drive market penetration of connected devices and content services. Macheen is a global corporation headquartered in Austin, Texas, with a wholly owned subsidiary in Germany (Macheen GmbH). Visit http://www.macheen.com.

(1) Although Sprint provides Macheen subscribers access to its wireless network and to its wireless services, Macheen is responsible to the Macheen subscribers for the service.