M∙A∙C Cosmetics Takes on Another Exciting Season as Official Makeup Brand at London Fashion Week for A/W 2012

LONDON, February 15, 2012 /PRNewswire/ --

As the A/W 2012 season commences in London, M∙A∙C Cosmetics' team of international artists and creative masterminds gets into position for an unforgettable season of makeup artistry.  Opening their makeup kits at Somerset House and other venues throughout the city, inspiration will flow, technique and artistry will be admired, and cutting edge trends will be set.  

M∙A∙C, the original brand who went backstage nearly 20 years ago, will yet again work alongside London's most influential designers and makeup artists helping to bring their vision to life. On February 17^th, more than 60 M∙A∙C artists will be creating flawless looks for over 40 shows and presentations including: including Giles, Jonathan Saunders, Paul Smith, JW Anderson, Acne, Vivienne Westwood Red Label, Moschino Cheap & Chic, Erdem, Louise Gray, House of Holland,  Holly Fulton, Felder Felder, Aquascutum, Emilio de la Morena, Roksanda Ilincic, Meadham Kirchhoff,  Nicole Farhi, Fashion East, Simone Rocha, Marios Schwab, Mary Katrantzou, Osman and Peter Pilotto and many others.

M∙A∙C artists will work closely with a host of legendary makeup artists such as Val Garland, Lucia Pieroni, Hannah Murray, Andrew Gallimore, Lucia Pica, Georgina Graham, Petros Petrohilos and Mel Arter.

Each year, M∙A∙C Cosmetics participates in 23 Fashion Weeks and approximately 850 shows around the world: New York, London, Milan, Paris, Sydney, Copenhagen, Athens, Moscow, Berlin, Delhi, Istanbul, Barcelona, Mexico City, Dubai, Johannesburg, New Zealand, Auckland, Toronto, Tokyo, Sao Paulo, Paris Couture, Milan Menswear and Paris Menswear.  

John Demsey, Group President, The Esteé Lauder Companies, says: "M∙A∙C began supporting fashion shows with the goal of lending support to our #1 customer - the professional makeup artist - and to champion the fashion design community. Years later, those goals have not changed. This season we are continuing to provide backstage makeup artistry and product for over 40 designers in London and are deepening our relationship with the design community as the Official Makeup Brand of London Fashion Week once more."

NEW PRODUCTS ARE PUT TO TEST BACKSTAGE

To create the season's key beauty trends, the newest and most advanced products are essential. M∙A∙C artists need the latest finishes, formulations, shades and beauty innovations.  Fashion shows around the world play a critical role in the M∙A∙C Product Development process.  Artists use this unique opportunity to test-drive M∙A∙C's very latest product prototypes, sometimes years before they reach consumers, and put them to the test on the runways. If the texture, colour, application or finish aren't up to scratch, artists let M∙A∙C's Product Development team know what needs tweaking. The end result: the perfect formula that works equally in the hands of a professional makeup artist and the customer.

FOLLOW M∙A∙C FOR THE ULTIMATE FASHION WEEK BEAUTY SCOOP  

M∙A∙C is now live on Twitter @MACcosmetics, joining over 40 M∙A∙C Senior Artists who tweet for the brand. @MACcosmetics will bring followers backstage and into the makeup kits during Fashion Week A/W 2012. After Fashion Week, continue to follow @MACcosmetics for musings in makeup artistry, fashion, art, design and pop culture. Visit macartiststweets.com for quick access to the Twitter feeds for M∙A∙C's Senior Artists.

Continue to follow M∙A∙C on Tumblr for exclusive beauty visuals and video content direct from backstage. M∙A∙C will publish from each of the four major RTW cities and additional markets where you'll find M∙A∙C artists in action. For total access, follow M∙A∙C at maccosmetics.tumblr.com.

M∙A∙C LONDON FASHION WEEK MEDIA LOUNGE

As the Official Makeup Brand of London Fashion Week, M∙A∙C will once again be opening the doors of its LFW Media Lounge - in the East Wing at Somerset House.  Media, designers, models and industry professionals will have access to the space where guests can drop by and get instant show updates, blasts from backstage, insider artist info and immediate access to our blogger bar.  

Following its success last season, M∙A∙C will be offering a unique, on-site virtual retailing experience where you can purchase the latest makeup essentials as well as M∙A∙C Director of Makeup Artistry, Terry Barber's iconic, fashion must-have products. Ranging from classic reds like Lady Danger and Russian Red to electric brights such as Vegas Volt. Barber says: "The colours and textures I've highlighted are particular favourites of mine after 17 years working with M∙A∙C.  There are many classic M∙A∙C icons mixed with some really cutting edge modern textures, mixing super pigmented brights, low key neutrals and very fashion-inspired contemporary metallics.  High octane glamour meets cool monochrome!" Plus, all products purchased from the M∙A∙C Media Lounge, will be delivered free of charge to anywhere in the UK. Stop by and stay up to speed with what's happening for next season… and book a swift makeup update while you're there!  

FAST MOVING FASHION

This season, M∙A∙C Cosmetics has launched 145 exclusive M∙A∙C branded taxis into the capital.  Watch out for the creatively striking taxis around town - it's the only way to travel to any FROW!

ABOUT M∙A∙C COSMETICS

M∙A∙C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Canada in 1984 and is part of The Estée Lauder Companies, Inc. The company's popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M∙A∙C is now sold in 79 countries/territories worldwide. Follow M∙A∙C on Twitter @MACcosmetics (twitter.com/maccosmetics), become a M∙A∙C fan on Facebook (facebook.com/maccosmetics), watch M∙A∙C videos on YouTube and find our M∙A∙C Senior Artists at macartiststweets.com. For a M∙A∙C location visit maccosmetics.co.uk.