LONDON, October 14, 2011 /PRNewswire/ --
M·A·C Cosmetics, globally recognised as the professional brand of choice, will be behind the scenes pampering the stars at this year's BFI London Film Festival in partnership with American Express from 12th October-27th October 2011.
MA·C is proud to be the Official Makeup Brand of the BFI London Film Festival for the third year - providing make-up services with its PRO Team of makeup artists to VIPs in town for film premieres, parties, press conferences, interviews and other festival events. M·A·C's Senior Artists and the M.A.C PRO Team can be booked for 'on-call' private makeup appointments through M·A·C's Artist Relations Team.
All celebrities receiving the MA·C experience will leave with a 'touch-up kit', including key MA·C products to maintain their stunning red carpet look. This year MAC Cosmetics and the BFI will also be introducing the Style Suite in the sleek W Hotel, London Leicester Square for the entirety of the festival where MAC will be offering makeup appointments to film and industry talent and VIP guests. Aveda and Clinique will also be on hand to offer male hair appointments and male grooming.
MAC Artist Relations actively liaises with the world's film, television, music and theatrical industries. The
MAC PRO Team, comprised of MAC's stable of senior make up artists, can be found on-set at photo shoots, backstage at the international fashion shows, behind the scenes at award nights, creating the onscreen looks for top celebrities or supplying techniques and tips to the world's media. MAC Cosmetics and the MAC PRO Team have become a permanent fixture in the film community, providing their services at other industry events including: British Independent Film Awards, Indian International Film Awards, Irish Film and TV Awards and British Academy Television Awards (BAFTA).
M.A.C Artist Relations has provided product support to over 200 films in the past year, including 360, W.E., Shame, Anonymous, Wuthering Heights and The Deep Blue Sea to name but a few.
M.A.C's hot top five products used in the world of Film and TV over the last twelve months for dramatic moments include M.A.C Careblend Pressed Powders and M.A.C PRO Performance HD Airbrush Foundation for a camera flawless look! Hot spot proof M.A.CBlot Film is a favourite for sticky moments and quick as a flash application. M.A.C Fluidline Blacktrack is a must for a smudge-proof look during those tear jerking story lines. As always M.A.C Wipes were a must on all sets to remove all traces of makeup at the end of the day.
About the BFI
The BFI is the lead body for film in the UK with the ambition to create a flourishing film environment in which innovation, opportunity and creativity can thrive by:
- Connecting audiences to the widest choice of British and World cinema
- Preserving and restoring the most significant film collection in the world for today and future generations
- Investing in creative, distinctive and entertaining work
- Promoting British film and talent to the world
- Growing the next generation of filmmakers and audiences
The BFI London Film Festival
The BFI London Film Festival champions creativity, originality, vision and imagination by annually showcasing the best of contemporary world cinema, documentaries, shorts, animation and experimental film. The BFI London Film Festival is a highly regarded and anticipated event in Europe's cultural calendar, attracting leading international filmmakers, industry professionals and the media together with large public audiences to London for a two week showcase of the best in contemporary world cinema.
Last year's Festival hosted 201 feature films and 112 short films from 68 countries including 11 world premieres. There were 629 filmmakers in attendance, drawing the highest ever audience attendance of over 132,000 filmgoers. The Festival opened with the European Premiere of NEVER LET ME GO and closed with the European Premiere of 127 HOURS.
SOURCE M.A.C Cosmetics