Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

M.A.C Cosmetics Fuses Fashion Fixated Makeup Trends, Technique and Technology at London Fashion Week S/S 2012


News provided by

M.A.C Cosmetics

13 Sep, 2011, 15:01 GMT

Share this article

Share toX

Share this article

Share toX

LONDON, September 13, 2011 /PRNewswire/ --

If you're talking runway makeup, you're talking M·A·C! Each year, MAC participates in 23 Fashion Weeks around the world: New York, London, Milan, Paris, Sydney, Copenhagen, Athens, Moscow, Berlin, Delhi, Capetown, Johannesburg, Madrid, Mexico City, Miami Swimwear, NY Bridal, Auckland, Toronto, Tokyo, Sao Paulo, Paris Couture, Milan Menswear and Paris Menswear - equalling an annual total of over 850 shows!

Starting 8th September in New York, M·A·C's international team of over 275 makeup artists - joined by the most talented freelance artists from around the world - embarked on the fashion migration trail from New York to London, Milan and Paris. The M·A·C PRO Teams work closely with legendary makeup artists including Andrew Gallimore, Charlotte Tilbury, Val Garland, Hannah Murray, Diane Kendal, James Kaliardos, Lucia Pieroni, Alex Box and Mel Arter and play key roles in creating the makeup looks on the most famous runways in the world.

M·A·C's Pro Team of International makeup artists will be opening up their kits and unleashing their creativity, hitting the shows at London Fashion Week - where M·A·C continues its role as the Official Makeup Brand sponsor - with the most cutting edge makeup ideas, inspirations and techniques for S/S 2012.

"M.A.C began supporting fashion shows with the goal of lending support to our #1 customer - the professional makeup artist - and to champion the fashion design community.  Years later, those goals have not changed.  This season we are continuing to provide backstage makeup artistry and product for over 55 designers in London and are deepening our relationship with designers as the Official Makeup Brand of London Fashion Week once more." 

- John Demsey, Group President, Estée Lauder Companies

M·A·C'S FASHION DESIGNER ROSTER CONTINUES TO GROW…

Working alongside London's most influential designers and makeup artists, this season M·A·C Artists will be backstage at over 55 shows including Giles, Jonathan Saunders, Paul Smith, Vivienne Westwood Red Label, Richard Nicoll, Todd Lynn, Erdem, Louise Gray, Antonio Berardi, House of Holland, Margaret Howell, Holly Fulton, Felder Felder, DAKS, Aquascutum, Emilio de la Morena, Roksanda Ilincic, Preen, MariaFrancescaPepe, Michael Van Der Ham, Charles Anastase, MeadhamKirchhoff, Osman, Danielle Scutt, Nicole Farhi, Jaeger London, Fashion East, Acne, E Tautz, Thomas Taut, Marios Schwab, Mary Katrantzou, Peter Pilotto and Basso and Brooke.

NEW PRODUCTS ARE PUT TO TEST BACKSTAGE

To create the season's key beauty trends, makeup artists need the newest and most advanced products on hand - the latest finishes, formulations, shades and beauty innovations are all essential.  Fashion shows around the world play a critical role in the M·A·C Product Development process.  Artists use this unique opportunity to test-drive M·A·C's very latest product prototypes, sometimes years before they reach consumers, and put them to the test on the runways of New York, London, Milan, and Paris.  If the texture, colour, application or finish aren't up to scratch, artists let M·A·C's Product Development team know what needs tweaking. The end result: the perfect formula that works equally in the hands of a professional makeup artist and the regular customer.

FOLLOW M·A·C FOR THE ULTIMATE FASHION WEEK BEAUTY SCOOP  

Launching September 9th, 2011, follow M·A·C on Tumblr for exclusive beauty visuals and video content direct from backstage. M·A·C will publish from each of the four major RTW cities and additional markets where you'll find M·A·C artists in action. When Fashion Week S/S 2012 closes, M·A·C will continue to share unique content from behind-the-scenes at M·A·C events around the globe. For total access, follow M·A·C at maccosmetics.tumblr.com.

M·A·C Senior Artists continue to take Twitter followers with them around the globe and backstage at Fashion Week. Get in-the-moment trend details, application tricks, quotes, glimpses of the latest looks and the ultimate lowdown on the products everyone's buzzing about. Visit macartiststweets.com for easy access to the Twitter feeds for more than 40 M·A·C Senior Artists.

M·A·C LONDON FASHION WEEK MEDIA LOUNGE

As the Official Makeup Brand of London Fashion Week, M·A·C will once again be opening the doors of its LFW lounge - this season in its new home of the East Wing at Somerset House.  Media, designers, models and industry professionals will have access to the space where guests can drop by and get instant show updates, blasts from backstage, insider artist info and immediate access to our blogger bar.  Making its debut this season, M.A.C will be offering a virtual retailing experience of M·A·C Director of Makeup Artistry, Terry Barber's top 30 iconic, fashion must-have products.  Ranging from classic reds Lady Danger and Russian Red to electric brights such as Morange.  Terry Barber, M·A·C Director of Makeup Artistry, UK and Ireland: "This season I've chosen 30 ultimate week.  My selection is a palette that ranges from the perfect monochromatic nude to a highly polished Helmut Newton type glamour. A combination of MAC's iconic mattes and contemporary cream and metallic textures.  Last season was all about playing with proportions and mixing references.  This season application methods are the key to modernising your look whether it's the shadowy eye or statement lip. It's about taking these iconic must haves and using them to enhance your own beauty." All products purchased from the M.A.C booth located at Somerset House, East Wing will be shipped free of charge.  Stop by and stay up to speed with what's happening for next season… and book a swift makeup update while your there!

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.