GRAZ, Austria, August 1, 2016 /PRNewswire/ --
Lyoness and Dorna Sports are pleased to announce their partnership within the course of the MotoGP series. In 2016 Lyoness will act as a sponsor for the MotoGP races in Spielberg (AUT), Brünn (CZ) and Aragon (SPA).
The Lyoness logo will be displayed at one turn in each racing track. Furthermore, Dorna Sports will incorporate the globally successful Shopping Community in all important activities during the events. As a result, Lyoness will be in direct communication with the fans and can therefore better explain to them the benefits of the Lyoness Shopping World.
Hubert Freidl, Lyoness CEO, declared: "We are extremely happy with the collaboration with Dorna Sports. The cooperation with MotoGP is another milestone for our company, as it directly corresponds to our strategy of incorporating ourselves into the world of popular sports."
Pau Serracanta, Managing Director, Commercial Area at Dorna Sports, commented: "I am very satisfied with the agreement which we have reached with Lyoness. Our goal is to also involve our other partners in MotoGP into this cooperation. The possibilities offered are vast and numerous."
About Dorna Sports:
Dorna Sports S.L., which was founded in 1988, specializes on international sport management, marketing and media. The company, whose headquarters are in Madrid and who also have branches in Barcelona, Rome and Tokyo, have the exclusive marketing and TV rights for the MotoGP. The most important markets for Dorna Sports are Spain and Japan.
The Lyoness Group is dividing its two business areas into two brands: The Lyoness brand includes the Shopping Community and the Loyalty Programme. Their target groups are consumers who save money by shopping with Lyoness (Cashback) and Loyalty Merchants who want to use an international multi-sector Loyalty Programme. The Lyconet brand is geared towards independent entrepreneurs who wish to build their own Shopping Network. The Lyoness Group is currently active in 47 countries on all continents. 6 million Members take advantage of the Lyoness Benefits at approximately 70,000 Loyalty Merchants worldwide. More at http://www.lyoness.com.
Silvia Kelemen Weihs
Head of Public Relations
Lyoness Group AG
SOURCE Lyoness Europe AG