LONDON, August 16, 2012 /PRNewswire/ --
- Acquisition enhances real-time customer lifecycle management and predictive analytics capabilities to reduce churn and drive revenues for telecom operators.
- Positions Lumata as the only technology and services company able to offer telecom operators the ability to run large-scale loyalty programs as well as one-to-one marketing campaigns within a single platform.
Lumata, a leader in mobile marketing software and services, today announced the acquisition of ACT750, a provider of real-time customer retention and revenue management products for telecom operators.
With ACT750's best-in-class technology, Lumata is able to enhance its existing product portfolio across two key dimensions. First, Lumata will be able to bring new loyalty concepts to market by leveraging ACT750's micro-segmentation and real-time marketing capabilities. Second, by integrating ACT750's powerful predictive analytics existing clients will benefit from improved ROI across their usage stimulation and churn reduction campaigns.
The deal gives Lumata the broadest portfolio of customer retention and loyalty solutions for telecom operators worldwide which offer large-scale marketing programs and highly personalised, one-to-one marketing campaigns - all under one roof.
"As operators drive customer loyalty, they increasingly demand new products and innovative solutions from their partners," said Thomas Enraght-Moony, CEO, Lumata. "Adding ACT750 to our portfolio supports this trend and underlines our commitment to the on-going investments required to extend our market leadership," he added.
"We are very excited to be joining forces with Lumata a global player with an excellent reputation and a top draw client portfolio. We are now better placed to serve our existing customers and to take advantage of Lumata's international reach to distribute our products to telecom operators worldwide,"said Alain Lefebvre, CEO, ACT750.
Lumata is a software and services company that enables operators, brands and hardware manufacturers to engage with their customers through the mobile channel. Lumata has a global footprint and a client base including: Orange, T-Mobile, Telecom Italia Mobile, Verizon, Airtel, MTS & Telefonica as well as blue chip brands such as Nestle, P&G, HP and Espresso Group. Lumata is backed by Francisco Partners and Buongiorno S.p.A.