Lowcostholidays.com Selects bigmouthmedia to Lead its Expansion Into Europe

<div> <p><span class="xn-location">EDINBURGH, Scotland</span>, <span class="xn-chron">Jan. 26, 2011</span> /PRNewswire/ -- Lowcostholidays.com, the leading holiday provider, has announced that it has selected digital marketing agency, bigmouthmedia, to launch its SEO and PPC marketing strategies for the roll out of its European sites.</p> <p>The travel expert, which has built a reputation for bringing new levels of online technological innovation to the holiday sector, has appointed bigmouthmedia, <span class="xn-location">Europe</span>'s largest independent digital marketing agency, to spearhead its plans for rapid expansion. Responsible for establishing advanced <a href="http://www.bigmouthmedia.com/products_services/search_engine_optimisation/" target="_blank"><font color="#993399">search engine optimisation</font></a> and Pay Per Click (PPC) programmes targeting consumers in <span class="xn-location">Germany</span>, <span class="xn-location">Austria</span>, <span class="xn-location">Spain</span>, <span class="xn-location">Italy</span>, <span class="xn-location">Norway</span> and <span class="xn-location">Sweden</span>, bigmouthmedia's international teams will deliver a strategic campaign designed to replicate the company's rapid UK growth rates across the continent.</p> <p>"We are delighted to be working on an ambitious strategy that will play a significant role in the continued growth of <a href="http://lowcostholidays.com/" target="_blank"><font color="#993399">lowcostholidays.com</font></a> as an internationally recognised travel brand. As two companies built upon the twin foundations of technological innovation and international vision we already have a lot in common, and are looking forward to what should be an exciting campaign," said <span class="xn-person">Simon Heyes</span>, head of International Media at bigmouthmedia.</p> <p>The combined search engine optimisation and PPC campaign will be directed by bigmouthmedia's UK team with the work being delivered locally by the agency's offices in each of the target markets. Work has already begun in <span class="xn-location">Germany</span> and <span class="xn-location">Sweden</span>, with the strategy rolling out across the remaining territories over the course of the next year.</p> <p><span class="xn-person">Fran Hall</span>, head of Marketing at lowcostholidays.com, added: "It quickly became clear to us that bigmouthmedia was the natural choice to lead our search marketing campaign. Not only does it have an established track record and reputation for technical excellence, but the agency also has a global reach and an understanding of the international markets that few companies can rival."</p> <p>Notes to Editors</p> <p>About <a href="http://www.bigmouthmedia.com/" target="_blank"><font color="#993399">bigmouthmedia</font></a>:</p> <p>Bigmouthmedia is a digital marketing company which specializes in developing truly integrated digital advertising campaigns across a blend of digital platforms with ROI at the core.</p> <p>Setting the pace in search engine marketing, <a href="http://www.bigmouthmedia.com/products_services/affiliate-marketing/" target="_blank"><font color="#993399">affiliate marketing</font></a>, display, social media, usability and analytics, bigmouthmedia has been delivering tangible online business growth solutions on a client-focussed, local, European and global level across 56 countries in over 30 languages since 1997.</p> <div class="divOverflow"> <div style="MARGIN-TOP: 0in; MARGIN-BOTTOM: 0in"> <table style="BORDER-TOP-STYLE: none; BORDER-RIGHT-STYLE: none; BORDER-LEFT-STYLE: none; BORDER-COLLAPSE: collapse; BORDER-BOTTOM-STYLE: none" cellspacing="0" cellpadding="1"> <colgroup> <col style="PADDING-RIGHT: 5.4pt; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 2pt; PADDING-TOP: 0pt"> <tbody> <tr> <td valign="bottom"> <p style="MARGIN: 0in"><span class="prnews_span" style="FONT-SIZE: 8pt; FONT-FAMILY: Arial">For further media information please contact</span></p> </td> <td></td></tr> <tr> <td valign="bottom"> <p style="MARGIN: 0in"><span class="prnews_span" style="FONT-SIZE: 8pt; FONT-FAMILY: Arial">Iain Bruce</span></p> </td> <td></td></tr> <tr> <td valign="bottom"> <p style="MARGIN: 0in"><span class="prnews_span" style="FONT-SIZE: 8pt; FONT-FAMILY: Arial">Media Strategist</span></p> </td> <td></td></tr> <tr> <td valign="bottom"> <p style="MARGIN: 0in"><span class="prnews_span" style="FONT-SIZE: 8pt; FONT-FAMILY: Arial">bigmouthmedia</span></p> </td> <td></td></tr> <tr> <td valign="bottom"> <p style="MARGIN: 0in"><span class="prnews_span" style="FONT-SIZE: 8pt; FONT-FAMILY: Arial">51 Timberbush</span></p> </td> <td></td></tr> <tr> <td valign="bottom"> <p style="MARGIN: 0in"><span class="prnews_span" style="FONT-SIZE: 8pt; FONT-FAMILY: Arial">Edinburgh</span></p> </td> <td></td></tr> <tr> <td valign="bottom"> <p style="MARGIN: 0in"><span class="prnews_span" style="FONT-SIZE: 8pt; FONT-FAMILY: Arial">EH6 6QH</span></p> </td> <td></td></tr> <tr> <td valign="bottom"> <p style="MARGIN: 0in"><span class="prnews_span" style="FONT-SIZE: 8pt; FONT-FAMILY: Arial"></span><span class="prnews_span" style="FONT-SIZE: 8pt; FONT-FAMILY: Arial">(44) 131 555 4848</span></p> </td> <td></td></tr> <tr> <td valign="bottom"> <p style="MARGIN: 0in"><span class="prnews_span" style="FONT-SIZE: 8pt; FONT-FAMILY: Arial">@bigmouthmedia</span></p> </td></tr></tbody></table></div></div> <p></p> </div>