LONDON, October 4, 2017 /PRNewswire/ --

New platform will open up world's largest jackpots for UK mobile audiences  

Lottoz.co.uk, the new fully regulated global online lottery platform, lands in the UK this month with a mission to eliminate geographical borders and give UK lottery enthusiasts the chance to bet on jackpots from the biggest lotteries worldwide. 

Lottoz is challenging the traditional way of playing lottery by allowing users of its mobile platform to bet on lottery results from 14 international lotteries from 4 continents including the US Powerball and Mega Millions, the EU's EuroMillions and EuroJackpot, the Irish Lottery, Bonolotto, France Lotto and the Oz Lotto! By using a mobile platform to place bets and manage winnings, Lottoz removes geographical borders and the need to buy paper tickets and claim winnings in-person.

Owned and developed by new gaming and entertainment tech company Morpheus Games, Lottoz is licensed by the UK Gambling Commission (UKGC) and is part of a new wave of digital-first brands that are changing the way people access the lottery.  From offices in Malta, Israel and Ukraine, all known for their up-and-coming tech and gaming sectors. Morpheus plans to continuously expand the number of international lotteries and games it offers UK players for betting, and attract new digital and mobile-first audiences to this kind of gaming.

"The lottery business needs to evolve if it is to survive," says Co-Founder Kfir Biton, who devised the idea for Lottoz when he was sent a link to play the $1,586Bn US Powerball Jackpot in January 2016 and found that he was not able to play. "Driven by our cutting-edge technology and mobile customer experience, we introduce new, younger, global audiences to lotteries, with instant access to bet on their lucky numbers and win jackpots. In 2017, accessibility is everything. People order gadgets and even cars on eBay, sublet apartments on AirBnB and do it on their phone in an instant.  Still, they have very limited accessibility to global lotteries offering incredible jackpots. It's alien for these players to have to queue for tickets and head into newsagents or supermarkets to collect their winnings. This is a generation who pay with Apple Pay and trade in Bitcoins. They want to know that their winnings are already collected for them and in their account, ready to spend on the things they want. They want alerts for new games and instant access at the tap of a button."

With these new audiences in mind, Lottoz is making it its mission to reimagine the way people play the lottery and connect to their dreams  "The global lottery market is worth $279.9M and is set to grow at a CAGR of 9.44% between 2017-2021, but the biggest challenge to growth is jackpot fatigue and the habit of playing predominantly offline. By taking the game online, expanding the jackpot opportunities and making it easy, secure and exciting to play for new mobile audiences, Lottoz is a brand that will spearhead a change in the market, and that is truly exciting!" says Morpheus Games CEO, Dave Avila.

To bet on the biggest jackpots around the world, please visit http://www.lottoz.co.uk. 

SOURCE Lottoz