LONDON, May 14, 2013 /PRNewswire/ --

Exciting news for fashion and fitness devotees! Lorna Jane, Australia's iconic award-winning activewear label designed by women for women, has arrived in the UK at last. The much-loved brand, which encompasses sports bras, hoodies for women and leggings, aims to inspire all women to lead an active and fulfilling life, is now available to buy exclusively online at http://www.activeinstyle.co.uk .

Lorna Jane, which began in Australia 23 years ago and has now expanded to over 130 stores globally, is the brain child of British-born Lorna Jane Clarkson, who remains at the helm today. Lorna Jane's dream has always been to inspire women everywhere to believe absolutely anything is possible if you work hard enough to achieve it, which is encapsulated in the holistic 'move, nourish, believe' philosophy informing all aspects of the brand.

Known for providing that perfect mix of fashion and function, Lorna Jane is committed to delivering active, authentic, innovative and inspirational garments. Sexy, sporty and stylish, these are clothes that can be incorporated into women's everyday wardrobe as part of a healthy, active life. Lorna Jane activewear is not just for the gym: "Every garment offers motivation to get fit, a key to feeling and looking great, a fashion-forward way to live actively."

And now for the first time, UK women will be able to purchase Lorna Jane clothing online and receive their order directly from the UK, with http://www.activeinstyle.co.uk offering easy access to the brand's monthly collections of up to 100 new pieces of activewear. Shoppers will be able to browse by category, as well as by activity such as running, yoga, gym or leisure. The site also features offers and promotions exclusive to UK customers, as well as access to inspirational videos, encouraging them to Move their body every day, Nourish from the inside out and Believe anything is possible. This philosophy, together with its clothing, allows Lorna Jane to uphold its essential brand promise: to provide on-trend activewear with superior hi-tech fabrication and construction to improve performance, motivate and essentially inspire women to live their best life.

Lorna Jane has engendered an almost cult-like following due to this unique approach, with active women empowered by the sense of energy they gain from wearing a product that enhances their life. Lorna Jane is not simply a clothing label; it has become a way of life - one that is now available to UK women nationwide.

PRESS ENQUIRIES

PR Agency London - http://www.samphirecommunications.com
Zoe Wilmer / Amy Williams
zoe@samphirecommunications.com / amy@samphirecommunications.com
+44-(0)-20-7223-1322 / +44-(0)-7811-949555

For all other enquiries please contact: Caroline Lucey, Lorna Jane UK Tel: +44-(0)-7718-125-383 / Email: caroline.lucey@lornajane.co.uk . 'Like' us on Facebook at Facebook.com/LornaJaneUK. 'Follow' us on Twitter @LornaJaneUK.

SOURCE www.activeinstyle.co.uk