LONDON, March 13, 2013 /PRNewswire/ --
Racing fans had a close encounter with the moon at Cheltenham Festival last night (Tuesday). Well, not the real moon, but a super-sized inflatable balloon illuminated with the best Festival betting odds on offer to punters!
As the sun went down on the famous old racecourse, the William Hill Cheltenham Moon rose and shone brightly across the turf as they left after an exciting day's racing on the first day of one of the sport's landmark events. William Hill is offering the best odds on the market for this year's Cheltenham Festival, with the standout bet of the day being displayed on the illuminated William Hill Cheltenham Moon for all to see. On the opening day of the festival, Pont Alexandre was displayed as William Hill's pick of the runners for today (Wednesday) with odds of 2/1. These odds sold out within 40 minutes of the offer opening!
The huge William Hill Cheltenham Moon spans 10m x 10m - the equivalent in length to a double-decker London bus. It will be flying high above the racecourse for the duration of the festival. This is the first time the massive helium filled sphere has been deployed in the UK. It needs a staggering 520m3 of helium to fill it each day and is made out of 350m2 metres of a specially made polyester-based fabric. The balloon comes from Grenoble in France and weighs in at 175kg uninflated. The lighting system used to illuminate it is equivalent to 40,000 security lamps!
Kate Miller, from William Hill, said: "We are offering the best odds possible at Cheltenham this year so wanted to make sure our punters knew all about it! What better way than with our William Hill Cheltenham Moon, which is visible right across the racecourse, so punters can find the most exciting bet of the day and place their bets on the William Hill mobile app!"
If you see the William Hill Cheltenham Moon, tweet a picture using the hashtag #WilliamHillMoon for your chance to win a £20 free mobile bet!
Cheltenham Festival runs until Friday 15th March 2013. Make sure you can bet on-the-go by downloading the William Hill app. Check out williamhill.com for more information.
FOR FURTHER INFORMATION PLEASE CONTACT THE WILLIAM HILL TEAM AT LEXIS: WILLIAMHILLTEAM@LEXISAGENCY.COM
William Hill, The Home of Betting, is one of the world's leading betting and gaming companies, employing more than 16,000 people. Founded in 1934, it is now the UK's largest bookmaker with over 2,470 licensed betting offices (LBOs) that provide betting opportunities on a wide range of sporting and non-sporting events, gaming on machines and numbers-based products including lotteries. William Hill Online (http://www.williamhill.com) is one of Europe's leading online betting and gaming businesses, providing customers with the opportunity to access William Hill's products online, through their mobile, by telephone and by text services. William Hill PLC is listed on the London Stock Exchange and generates revenues of over £1.1bn a year.
SOURCE William Hill