LONDON, July 28, 2014 /PRNewswire/ --

The three-month Dot London launch period, during which applications from Londoners and London-based organisations are given priority, ends this week. With just four days remaining, London's property and entertainment industries are proving to be the most popular choice for new Dot London web addresses, reflecting the capital's attraction as a place to live, relax and do business.

Terms connected with the housing market, such as properties.london (which has received more than 30 applications), apartments.london and houses.london are among the most sought after Dot London domain names. Trades that serve the property industry are also proving popular, with addresses such as removals.london and scaffolding.london receiving numerous applications, while there are three times as many applications for estateagent.london as for lettingagent.london.

However, the most popular Dot London domain name is nightlife.london, with more than 40 applications. London's pre-eminence in the entertainment sector is also reflected in the popularity of domain names such as whatson.london, theatretickets.london and concerts.london.

The initial launch phase for Dot London, where applications from Londoners and London-based organisations are given priority status, ends at 5pm on July 31. Trademark holders also have until July 31 to register their applications. More information is available at http://www.dotlondondomains.london

The Mayor of London Boris Johnson said: "London is the best place in the world to come and live, work and relax so it's no surprise that's reflected in the most popular new Dot London web addresses. Until Thursday we are putting Londoners at the front of the queue for new domain names so I would urge everyone in the capital who wants one to come forward to grab the opportunity."

Leading businesses and international brands are among those that have applied for new Dot London domain names during the initial phase. They include the menswear firm dunhill London, The Landmark Hotel, The Royal College of Art, ZSL London Zoo and Cath Kidston. They will join Dot London pioneers such as Fortnum & Mason, the London Symphony Orchestra and Metro Bank as some of the first businesses to secure a Dot London address.

By acquiring a Dot London domain name, businesses, museums, shops, theatres and galleries will secure a web address that is more relevant to them as a London brand, easy to remember and instantly identifies them as being located in London or having an association with the city.

Natasha Hinds-Payne, who is responsible for protecting the Cath Kidston brand online, said: "London is the city where the Cath Kidston brand was founded. We've registered our name under the Dot London Priority period because we want to ensure that customers wishing to reach us in London can find us with ease and because of the direct association to our brand's birthplace."

SOURCE Dot London Domain Ltd