Localization: The New Trend of Cross-Border E-commerce

HONG KONG, June 16, 2014 /PRNewswire/ -- Russia is a huge market with great demand, but the development of cross-border e-commerce has always been staggering. It seems like a gold mine that no one can figure out how to mine. Three factors may contribute to this: payment, delivery and communication.

The biggest problem is cross-border shipping. Normally, it takes two months for an order to travel from China to Russia. Such endless waiting may kill the passion for online shopping, especially when the seller is in China. There are two widely accepted reasons that may explain the shipping impediment. First is, as we all know, Russia is the largest country in this world, so delivery time naturally increases as the geographic distance expands. The second reason is the Russian postal system's limited ability to process a fairly large number of deliveries. Therefore, the biggest concern when Russian businessmen do business with China is how long it will take for the order to arrive. OSell has solved this problem once for all as it has set up a local warehouse in Russia. This sharply reduces the delivery time to 5 -7 days when the products are dispatched right from Russia instead of China. OSell's local warehouse in Russia is the first of its kind. It allows for the development of a mature supply chain management system, which has an accurate track of the product catalog and product number. When a product is out of stock, it will immediately notice and arrange the re-supply. It plans everything in advance and when an order is made, the products are already in the warehouse in Russia and can be delivered to the clients within 5 to 7 days.

Another conspicuous problem is the communication. It is very frustrating when people can not understand what their business partner is saying. Communication failure may lead to not only misunderstandings, but may also affect business. To tackle this problem, OSell has employed a number of local salespeople, who will guide the customers through the shopping process. This means no language problems, no time differences, and sharply increaded business efficiency.

"Localization is our top policy of Russia. We do more than just sell products, we are transforming the way Russians and Chinese do business as we make the shopping experience in both countries better," says Wang Kun, the marketing director of OSell.