LiveIntent Begins 2015 With Astronomical Growth at Its Back
--International Ad-Tech Firm Looks To Seize On Momentum That Saw It Double In 2014
NEW YORK, Feb. 2, 2015 /PRNewswire/ -- LiveIntent, the New York technology platform that provides a smarter way to buy and sell ads within email, today announced that it had formalized and approved its internal 2015 plans to continue growth and dominance in its space. The plan builds on a 2014 that saw unprecedented gains for the 5-year-old data-driven business.
Doubling in Size:
In the past year, LiveIntent has doubled its number of employees, now with 150 members. Just two short years ago, in 2012, it employed 42 employees. LiveIntent has revamped, augmented and redesigned its onboarding, retention, and people development programs to accommodate the exponential growth.
Performance Milestones:
In one short year, LiveIntent has
- Grown its net revenues by 98%
- Grown its reach to nearly 85 million MAUs
- Grown its total number of publishers by over 50%
- Grown its total number of advertisers by over 40%
- Increased revenue from their people-based marketing product, LiveAudience, 5x from Q3 to Q4
New products:
By the end of 2014, LiveIntent had launched several new products, including their transformative and innovative ad unit in email (Marquee). Their LiveAudience product (a pioneer similar to Facebook's Custom Audience and Twitter's Tailored Audience) has been getting strong traction among brands looking to use 1st party data to reach engaged audiences within email in 2015.
Significant new hires:
In the past year, LiveIntent filled out its C-Suite with two distinguished tech veterans. LiveIntent hired its first-ever CMO, Suneet Bhatt. Suneet was formerly the VP of Marketing with Chartbeat, a position where he honed his expertise in key issues impacting the measurement of Advertising. Suneet is a premier thought leader on the issue of viewability, a knowledge base that has helped LiveIntent become an authority on best practices for platforms who serve marketers and advertisers.
LiveIntent also hired its first-ever CFO, Gary Deutsch. Gary is a veteran of the tech scene and was instrumental in managing the finance operations of the New York based tag manager TagMan as it was acquired by Ensighten. Prior to TagMan, Gary was the CFO of M5 Networks. He stewarded its exit as it was acquired by ShoreTel in 2012. Gary is tasked with managing LiveIntent's financial operations and helping to lay the groundwork it needs to be aggressive and responsible while experiencing sustained growth.
Expansion:
In 2014, LiveIntent opened new offices in Austin, TX and London, UK. The moves were strategic steps to further solidify LiveIntent's growth strategy as it looks to continue its unprecedented momentum. Simultaneously, 2014 saw LiveIntent's headquarters move to new offices in New York's Lower Manhattan business district.
So what does the future hold for LiveIntent?
LiveIntent's plans for 2015 are no less ambitious. Said CEO and Founder Matt Keiser, "The first years of LiveIntent were spent carving out our marketplace, developing our product, and creating the best way for brands and advertisers to connect to customers where they are present and paying attention: in email newsletters and alerts. The industry is changing rapidly and concepts like people-based marketing (popularized by Facebook Atlas) only puts LiveIntent in an even stronger position to succeed. Our investment in our LiveAudience product, whose people-based marketing capabilities long preceded the re-introduction of Atlas, puts us at the center of a new conversation about how platforms can be leveraged to reach and target audiences."
2015 initiatives include the expansion of LiveIntent's public APIs, increased support of the public API, and expanding its services to fit the market needs and the market trend of people-based marketing.
"Email is actually the most popular activity on mobile and, as the world becomes more mobile and the user's identity becomes more fragmented with a proliferation of devices, we stand at the center of an exciting movement," continued CEO Matt Keiser. "There are a limited number of places that offer people-based marketing, and we're privileged to be among the few who do. 2015 will be another big year for LiveIntent! We can't wait to see what it brings!"
About LiveIntent
LiveIntent is a smarter way to buy and sell ads within email. LiveIntent works with over 750 of the biggest publishers and over 475 brands to reach over 85 million unique consumers each month, the only technology of its type. LiveIntent has been named the Fastest Growing Technology Company in New York by Crain's, one of Forbes Magazines Most Promising Companies, was on the shortlist for the UK Association of Online Publishers' Best Product Launch of 2014, and was a 2013 finalist for the United Kingdom Trade & Investment Great Tech Awards.
To learn more, visit: http://www.liveintent.com/
Contact:
Adam Berkowitz
+1.212.792.5348 x203
aberkowitz@liveintent.com
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