LiveAD: Lucas Mello elected the most innovative in Brazil's marketing and communications market in ranking of Proxxima magazine

-- CEO of digital agency LiveAD named for first time in annual selection of field's 50 top professionals

SAO PAULO, Sept. 11, 2013 /PRNewswire/ -- Lucas Mello, CEO of LiveAD, has been chosen by Proxxima magazine - one of the most relevant digital marketing periodicals in Brazil - as the most innovative in the country's marketing and communications market. The annual list of 50 innovative professionals was released on September 11, featuring for the first time the name of the digital Brazilian advertiser.

According to Jose Saad Neto, executive editor of Proxxima magazine, "the choice of Lucas Mello sends a message about a business model that is innovative and has its feet on the ground, looking to different communication disciplines and bringing them together with a digital approach. And above all, an approach grounded in sustainability and technology as leverage for transforming the world."

Currently, LiveAD's portfolio of clients includes renowned national and international companies such as, Nike, Unilever, Oi, PepsiCo, Lenovo, Lacoste, Bodytech, Grendene and the UN Foundation.

LiveAD's work has been recognized in both international and Brazilian markets:
- Gold in the PR category at the 2009 Cannes Lions Festival with Mil Casmurros;
- Silver in the PR category at the 2010 Cannes Lions Festival with BOVAP;
- Gold in the Branded Content & Entertainment category at the 2012 Cannes Lions Festival, and bronze in the Facebook Studio Awards, with Corrida Nike SP-Rio;
- Finalist for SXSW Interactive 2011;
- Finalist for the 2012 Cabore Award in the category for Specialized Services.

"LiveAD believes that communication has the power to change the world, that's why we focus our energy on creating transformative ideas," says Lucas Mello. "We seek ideas that leverage results for our clients but that are also of benefit to society. Our goal is to find a way to reduce the waste in advertising."

LiveAD was created in Porto Alegre in 2005 as a spinoff of the survey company, Box1824, of which Lucas Mello is also one of the co-founders. Based in Sao Paulo since 2007, recently the agency has created two new businesses: Profile, in public relations, and Live INC, an incubator for digital projects.

To find out more about LiveAD's work, visit our official site or watch the video cases at the agency's Vimeo.

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Paula Lopes – 3060-8820 or 3071-0064