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Live Older, Younger


News provided by

Caudalie

14 Oct, 2013, 09:24 GMT

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PARIS, October 14, 2013 /PRNewswire/ --

More than a dream, a reality thanks to resveratrol

Living better and longer while looking younger is a topic that attracts more interest than ever before. As new scientific research on natural anti-ageing molecules such as resveratrol (from grapevines) continues to further our knowledge on ageing, Caudalie has revealed the results of an exclusive survey carried out in Europe and the United States* on longevity: around a quarter of respondents think they will live to 100!

Americans more optimistic than Europeans regarding life expectancy

More optimistic than Europeans, around 3 out of 10 Americans can see themselves living to 100 (29%). Spaniards come next (27%), followed by Italians (26%), the French (24%) and the British (19%), while German respondents are the most pessimistic about their prospects of becoming centenarians (17%). Across the six countries in the survey, young adults aged 18-24 of both sexes are the most optimistic about their life expectancy. Another highlight of the research in Latin countries (France, Italy and Spain) and Germany is that the happier people are with their appearance and the lower their body mass index, the more inclined they are to think they will live long lives. The study also emphasizes the importance of ageing well, which has become a major concern in developed countries.

The remarkable role of sirtuins on ageing and the power of resveratrol to activate these genes

Thanks in particular to the work of Dr. David Sinclair (professor of genetics at the Harvard Medical School, USA), the scientific community is starting to understand the role of longevity genes - sirtuins - in prolonging life expectancy. In fact, research into the specific role of sirtuins has become one of the most dynamic fields of biological research today. Among the most promising discoveries, resveratrol: an anti-ageing substance present in grapevine stalks, which have the distinctive feature of being able to boost activation of these sirtuins. Resveratrol is the best-known natural substance to exert a stimulating effect on these genes and prolong cell life. Research conducted by Professor Joseph Vercauteren (researcher and pharmacologist at the University of Montpellier School of Medicine in France and director of the Caudalie Research Laboratory) has demonstrated the effectiveness of resveratrol in prolonging the lifespan of skin cells, as well as opening up new avenues of research on anti-glycation properties. Finally, the studies conducted by Dr. Richard Baxter (plastic surgeon, American Society of Plastic Surgeons) and his observations in patients have contributed to a deeper understanding of the anti-ageing properties of resveratrol, both in wine and the skin.

Resveratrol, a promising natural anti-ageing agent

This natural molecule is now one of the most highly researched substances worldwide, not only for its aesthetic properties linked to skin ageing, but also for its activities in fighting certain pathologies accompanying ageing in general (e.g.neuro-degenerative and cardiovascular diseases). However, according to a survey conducted by Caudalie* in Europe and the United States, more than 8 out of 10 people do not know about resveratrol! Only 15% of the respondents say they have heard of resveratrol. Interestingly, the three countries that stand out, despite an equally low resveratrol awareness level, are Mediterranean countries (France, Italy and Spain), where grapes have real cultural significance. Furthermore, these three countries are among the 10 nations with the highest life expectancy**. Resveratrol, a natural molecule with protective anti-ageing properties from vines and grapes, deserves to be better known.


* Survey conducted by Harris Interactive[1] and Ifop[2] on behalf of Caudalie in August 2013, involving 7,074 people aged 18+ and representative of the adult general population across 6 countries: the United States[1](2,034 respondents), Great Britain[1](1,034 respondents), France[2](1,002 respondents), Germany[2](1,000 respondents), Italy[2](1,004 respondents) and Spain[2](1,000 respondents).

** Source: United Nations, 2012

Summary of the scientific conference "Live older, younger: more than a dream, a reality. Resveratrol at the heart of anti-ageing research" organized by Caudalie in Paris on September 26, 2013, with the participation of Professor David A. Sinclair (USA), Dr. Richard Baxter (USA) and Professor Joseph Vercauteren (France).

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