LONDON, July 17, 2012 /PRNewswire/ --
ITV Commercial today announced that Littlewoods, the UK's leading online department store and part of Shop Direct Group, will be the sponsor of ITV1's daytime format Let's Do Lunch… with Gino & Mel.
The fully integrated sponsorship package was negotiated by ITV Commercial and Carat on behalf of Littlewoods. It includes broadcast, online and mobile sponsorship and kicked off on Monday 16th July 2012.
Myleene Klass who was recently announced as Littlewoods brand ambassador will feature in the idents in her new collection which includes a wide range of occasion dresses, knitwear, tops and jackets. Ruth Jones has also been confirmed as the voice artist for the idents, which have been created by St Luke's, and will feature the strapline 'making lunch more glamorous … that's the Littlewoods Touch'.
Following on from a successful first series last summer, Gino D'Acampo and Melanie Sykes have returned to ITV1 with a lunchtime menu of food, fun and entertainment. The format sees Gino and Mel welcome a celebrity guest every day - Gino cooks up a significant dish of their choice whilst Mel chats about their lives, loves and latest projects. The last series averaged 1 million viewers and a 13% share of the audience.
Bhavit Chandrani, Group Sales Controller, ITV said: "We are delighted to welcome Gino and Mel back to ITV1 for the summer. Littlewoods is a great fit for the show and we hope that it will be a great platform for the brand to reach its core target audience."
Gary Kibble the Brand Director of Littlewoods said: 'Lets do lunch is a great property for us to sponsor and is perfect for our target audience. We are also delighted that our idents feature Myleene Klass who has launched her first fashion collection with us.'
Littlewoods is also the current sponsor of ITV1's prime-time series Superstar.
For further information please contact:
Charlotte Partleton: +44(0)207-157-3056 / firstname.lastname@example.org.