LOWESTOFT, England, June 10, 2013 /PRNewswire/ --

Liquid 11 launches the simplest-user-friendly verification programme to screen incoming website memberships for inaccurate or false signups and to spearhead the collection of responsible data for website owners.

A UK business has launched a new product in answer to the fast growing need to have increasingly available and trustworthy data and online security. The product VERIDIAL is set to become one of the "must have" tools for growing businesses worldwide.

Online Security

"Online security goes both ways," Matt Rayner, Operations manager, explains. "Potential members looking to join a company want to know that they are joining a website where their data is secure and at the same time those running the website want to know that their members are who they say they are."

By general standards a web presence is essential for any businesses looking to grow and client inter-relations are expected and more relevant than ever in this day and age. A subscriber-base to a website is still the most efficient manner of achieving this and with that you need to bring customers to a website and have them log in.

This may seem like a straight forward thing to achieve, but anyone with a busy website that has a membership/subscription option on it will be able to attest how quickly and frequently that membership is abused by false or inaccurate details, bots or spamming programmes.

"Security, confidence and ease-of-use should be fundamental to any website sign up and this is what we're trying to achieve," Matt points out. "Veridial differs from standard authentication systems by physically dialling either the client's landline or mobile number and then audibly relays their unique pin number to them. This PIN number is then input in real time and verifies the existence of that member. At all times the request is answered immediately, on any phone and there's no electronic copy of the PIN number which can be intercepted or copied. It is as close as we can get to actually calling the person up directly."

Responsible Data Collection

The additional benefit of Veridial is the collection of responsible data. For users, they can choose to receive news, updates and offers via a SMS. This becomes especially beneficial for companies selling or promoting goods or services. A new deal or opportunity can be made readily available to the user without them having to check their emails.

"If you really need to connect with all of your customers then SMS is king.  Spam and over marketing is ruining email communication," Matt continues, "The internet is awash with redundant inboxes that have become clogged up with social network updates and spam. Veridial ensures all your customers' mobile numbers are 100% accurate and you can therefore connect with all your customers when it really matters."

VERIDIAL has been seeing a lot of attention lately in the press thanks to its innovative and simple approach to security and has clearly been the answer this industry niche has been waiting for. It is the Kevlar game changer of the online security industry, boosting confidence and efficiency.

For more information on Veridial visit:

http://www.veridial.co.uk

Matt Rayner, +44(0)207-965-7333, enquiries@liquid11.co.uk
http://www.littlegatepublishing.com

SOURCE Liquid 11