LONDON, March 18, 2013 /PRNewswire/ --
Lineup Systems, the international provider of web-based advertising management solutions, has signed a significant reseller agreement with Media Design Works LLC, a leading provider of consulting services to the North American media industry.
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The alliance will offer Lineup's industry-leading suite of AdPoint products and ad serving platforms for media owners across the USA, with Media Design Works providing a range of tailored services to customers looking to purchase the latest multi-media web-based tools, for advertising sales, ad booking, business team collaboration, CRM, finance, analytics and production management.
AdPoint is the only complete 'end to end' advertising system that is 100% web deployable, offering SaaS, leased or perpetual licence purchasing options. Its intuitive, highly customisable design increases transparency and mitigates sales dips, showing a demonstrable return on investment.
The affiliation between the two companies provides a strong complement of tailored media systems and responsive, local sales support to users across North America, from Media Design Works' bases in New Jersey and Atlanta.
Michael Mendoza, CEO, Lineup Systems comments, "We recognised a strong need for leading edge ad solutions in the huge and dynamic US market and we knew that Media Design Works would make the perfect reseller partner for Lineup. We have a world class ad solution which has been a huge hit in every market we've introduced it to and we're very excited to be penetrating further into the US".
David Parker, Managing Partner at Media Design Works comments, "Lineup's AdPoint solution is 'hands down' the most flexible, technologically advanced, and comprehensive advertising management application that was designed from the ground up for a multi-media organizations' print, digital, and broadcast channels. Media Design Works is proud to represent Lineup Systems in North America and we welcome the opportunity to add our resources and industry experience to help Lineup Systems expand their market share throughout the region."
About Lineup Systems
Lineup Systems delivers high performance advertising sales tools designed specifically for multi-channel media companies. Its collaborative media solutions - which can be hosted, web-based or cloud-based - help to streamline advertising operations, improve transparency and increase profits.
Its clients include the world's largest international newspaper Metro International, Time Out London, Time Out New York, the UK's largest independent regional publisher Archant, Village Voice Media Holdings, and Abu Dhabi Media.
Lineup Systems' AdPoint products are installed across 33 countries in 21 languages, and support more than 2,500 users across the world's leading publishers in achieving their goals. Over 1000 titles, sites and stations rely on Lineup Systems' for their sales, advertising, planning, editorial, pre-press and content management needs. http://www.lineup.com
About Media Design Works
Media Design Works, LLC is a business process consultancy that helps media companies address current and future operations and revenue challenges by recommending and providing cost-efficient technology, best practices implementations, and leading solutions for the changing and competitive media landscape with the focus to ultimately exploit new revenue streams while building client relationships and retention. http://www.mediadesignworks.net
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