Lineup SaaS Solutions Heralds On-Demand Cloud-Based Advertising Management

News provided by

Lineup Systems Ltd

23 Oct, 2012, 15:27 GMT

LONDON, October 23, 2012 /PRNewswire/ --

Lineup Systems, the provider of the media industry's only true web-based multi-channel advertising and CRM system, has launched an on-demand cloud-based version of AdPoint, its powerful CRM, booking and finance product suite.

     (Logo: http://photos.prnewswire.com/prnh/20120925/564505-a )

Lineup CEO Michael Mendoza says, "We work hard to continually innovate our products and business to find more ways of delivering value to our customers. Lineup is a trailblazer in our industry and as vendor to media companies, we believe that we must start providing them with better tools and knowledge to help them grow their businesses."

AdPoint is already used globally by some of the world's leading publishers and is now available in an accessible model for all types of media companies. Customers can visit http://saas.lineup.com and sign up online. They will get a customised demo and be set up with a monthly subscription for advertising sales, booking and finance tools. Companies attending IFRA Expo in Frankfurt (29th-31st October) can sign up beforehand and Lineup will fully configure it on their stand for immediate use.

Lineup SaaS Solutions is a complete advertising solution, including built-in business analytics with over 150 customisable reports and easily adapts to the type, scale and complexity of the media customer. The integrated modules include:

  • CRM, which promotes best practice in sales pipeline management specifically for media companies. As well as tracking sales activity, lead generation and opportunity management, it improves sales results through better management, coaching and powerful practical help with document management.
  • Booking, which includes comprehensive cross-channel ad booking with an intuitive web-based interface. It handles all types of campaigns and sales packages from simple to the most complex, with automatic approval workflow, inventory management, classified ad builder and contract management.
  • Finance, which comprises a fully integrated credit control, invoicing and cash management system. All invoices are generated with 100% accuracy to limit queries and improve consistency - from proposals to invoicing. Benefits to the customer include automatic revenue recognition for digital, eDispatching of invoices and collection letters, and complete control of discounts and credit approvals. Being a global product, it operates in multi-country, multi-currency and multi-tax situations.

Lineup SaaS Solutions includes a rich API and integrates readily with other 3rd party systems, allowing customers to link seamlessly with email providers, accounting systems, ad servers, Adobe's Digital Publishing Suite and other systems. To further customise the implementation, customers are able to purchase specialised services such as data migration, business insight analytics and ad server integrations, support options including telephone and email assistance, and training from industry experts.

Lineup CEO Michael Mendoza says, "By offering a powerful, cloud-based SaaS advertising product, we have made our high performance tools accessible to an even wider range of media customer and proved that getting a clear return on investment is possible with the right vendor."

Photograph:

Michael Mendoza, Lineup Systems            

     (Photo: http://photos.prnewswire.com/prnh/20120925/564505-b )

Notes to editors

Lineup Systems delivers high performance advertising sales tools designed specifically for multi-channel media companies. Its collaborative media solutions - which can be hosted, web-based or cloud-based - help to streamline advertising operations, improve transparency and increase profits.

Its clients include the world's largest international publisher Metro International, Time Out London, Time Out New York, the UK's largest independent regional publisher Archant, Village Voice Media Holdings, and Abu Dhabi Media.

Lineup Systems' products are installed across 33 countries in 21 languages, and support more than 2,500 users across the world's leading publishers in achieving their goals. Over 1000 titles, sites and stations rely on Lineup Systems' for their sales, advertising, planning, editorial, pre-press and content management needs.