Lightspeed Launches New Flagship eCommerce Solution to Retail Customers

Lightspeed eCommerce integrates the top features of Ecwid giving customers the tools to unlock their true omnichannel potential

MONTREAL, Oct. 28, 2021 /PRNewswire/ -- Lightspeed (NYSE: LSPD) (TSX: LSPD), the one-stop commerce platform for merchants around the world to simplify, scale and create exceptional customer experiences, announced today a new flagship eCommerce product built on the integration of its acquisition of Ecwid, a leading, global eCommerce platform. This launch is an important step in providing retailers a powerful, flexible, and unified offering for eCommerce and omnichannel solutions.

Lightspeed eCommerce offers a new starting point for merchants to join the Lightspeed ecosystem and grow their businesses with the help of sophisticated in-store and online commerce tools, advanced data, simple product ordering functionality and streamlined access to suppliers.

"Commerce has evolved beyond a basic online store or a single-function POS. True modern commerce is meeting your buyers where they are, whether that's on TikTok or High Street," said Dax Dasilva, Founder and CEO, Lightspeed. "Lightspeed eCommerce represents the omnichannel vision that we have believed in for years: that retail merchants need to be able to scale and customize tools to fit their unique business without compromise, whether they operate primarily online, in-store, or both. We're proud of the rapid progress we've made on this integration to further improve our offering for our customers."

The benefits and features of Lightspeed eCommerce include: 

• Easy to use and set up
  Lightspeed eCommerce is a great fit for retailers who have minimal to no eCommerce experience. Setting up an online business is incredibly easy, with advanced features every merchant can take advantage of to grow their business.
• So much more than just a web store
  Designed to perform in a world of ever-changing online consumer behaviour, Lightspeed eCommerce empowers merchants to sell directly on social media, online marketplaces, and search engines. This includes a direct partnership with TikTok, allowing Lightspeed's merchants to seamlessly access core functions of TikTok For Business Ads Manager without leaving the platform.
• Simplify and unify omnichannel operations
  Connecting the online and in-store platforms, Lightspeed retail merchants will be able to reduce the time spent on managing inventory, orders, and product details. Elevate the shopping experience with a suite of customer management features that are proven to boost sales (like abandoned cart recovery) and customer communication tools.

"I really wanted something that had my in-store point of sale and online store incorporated into one. I didn't want to have to deal with two different sets of inventory and constantly having to update," said Bellies and Babies owner Kassandra McMillan. "Lightspeed eCommerce is all-in-one and nice and simple. I don't have the time or the knowledge to go and build a website, so the fact that it's been so easy to use is really refreshing." 

Lightspeed eCommerce is now available to all of Lightspeed's retail merchants around the world including customers that recently joined through the ShopKeep and Vend acquisitions.

About Lightspeed 
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe and Asia Pacific, the company serves retail, hospitality and golf businesses in over 100 countries.

For more information, see www.lightspeedhq.co.uk

Follow us on social media: LinkedIn, Facebook, Instagram, YouTube, and Twitter.

Forward-Looking Statements

This news release may include forward-looking information and forward-looking statements within the meaning of applicable securities laws ("forward-looking statements"), including information regarding Lightspeed's product offerings and planned product roadmap. Forward-looking statements are statements that are predictive in nature, depend upon or refer to future events or conditions and are identified by words such as "will", "expects", "anticipates", "intends", "plans", "believes", "estimates" or similar expressions concerning matters that are not historical facts. Such statements are based on current expectations of Lightspeed's management and inherently involve numerous risks and uncertainties, known and unknown, including economic factors. A number of risks, uncertainties and other factors may cause actual results to differ materially from the forward-looking statements contained in this news release, including, among other factors, those risk factors identified in our most recent Management's Discussion and Analysis of Financial Condition and Results of Operations, under "Risk Factors" in our most recent Annual Information Form, and in our other filings with the Canadian securities regulatory authorities and the U.S. Securities and Exchange Commission, all of which are available under our profile on SEDAR at www.sedar.com and on EDGAR at www.sec.gov. Readers are cautioned to consider these and other factors carefully when making decisions with respect to Lightspeed's subordinate voting shares and not to place undue reliance on forward-looking statements. Forward-looking statements contained in this news release are not guarantees of future performance and, while forward-looking statements are based on certain assumptions that Lightspeed considers reasonable, actual events and results could differ materially from those expressed or implied by forward-looking statements made by Lightspeed. Except as may be expressly required by applicable law, Lightspeed does not undertake any obligation to update publicly or revise any such forward-looking statements, whether as a result of new information, future events or otherwise.

Media Contacts:
Victoria Baker
NKPR
victoriab@nkpr.net

Cydoney Curran
NKPR
cydoney@nkpr.net

Lightspeed Media Relations
media@lightspeedhq.com 

Photo - https://mma.prnewswire.com/media/1672182/Lightspeed_eCom_Image_1.jpg

Photo - https://mma.prnewswire.com/media/1672183/Lightspeed_AN_2.jpg