- With each LifeStraw® purchase, one school child in Africa receives safe drinking water for an entire year
LAUSANNE, Switzerland, Nov. 25, 2014 /PRNewswire/ -- Two water purifying products make ideal holiday gifts for outdoor enthusiasts or for emergency preparedness kits. LifeStraw® Go is a refillable water bottle that transforms dirty water from a river or other unsafe source into safe drinking water. LifeStraw® Family 1.0 is a high-volume water purifier for camping trips or to include in emergency preparedness kits. For each consumer purchase of any LifeStraw® product, one school child in Africa is provided with safe water for an entire school year.
With LifeStraw® Go, users simply scoop water into the bottle, screw the lid on, and sip clean water through the mouthpiece. LifeStraw® Family 1.0 uses a gravity-based system where water poured through a container moves down a tube to an exit valve while being purified. Both products remove virtually all bacteria and protozoa that can contaminate water, and reduce turbidity (muddiness) by filtering out particulate matter. LifeStraw® Family 1.0 also removes viruses.
Award-winning LifeStraw® products use advanced hollow fiber technology. This highly efficient filtration method requires no chemicals such as chlorine or iodine. LifeStraw® performance exceeds U.S. EPA standards and LifeStaw® Family 1.0 meets criteria of WHO's highly protective category.
The suggested retail price of LifeStraw® Go in North America is US$34.95; LifeStraw® Family 1.0 sells for US$89.95, both plus applicable tax, shipping and handling. In Europe, it is 40,00 Euro for LifeStraw® Go and 100,00 Euro for LifeStraw® Family 1.0.
This year, the LifeStraw® Follow the Liters program was launched to empower consumers who purchase a LifeStraw® product to help less fortunate consumers without ready access to safe water. For each LifeStraw® purchased, a portion of the funds is used to supply high-volume LifeStraw® Community purifiers to children in developing countries. The first distribution took place in western Kenya in October when 1,646 LifeStraw® Community purifiers were distributed to 301 schools. Now, more than 157,975 students there have safe drinking water.
"The LifeStraw® Follow the Liters program enables Vestergaard to connect its humanitarian heritage to consumer sales," explained Mikkel Vestergaard Frandsen, CEO and owner of Vestergaard, the company that manufactures LifeStraw®. "And it enables a growing population of socially-minded consumers to help people less fortunate than they are," he added. For more information, visit buylifestraw.com.
Vestergaard (www.vestergaard.com) is a Swiss-based global company dedicated to improving the health of disadvantaged people with game-changing solutions that fight diarrheal disease and other waterborne diseases, malaria, HIV/AIDS, and neglected tropical diseases. The company is the largest producer of long-lasting insecticidal bed nets that prevent malaria under the PermaNet® brand, and its award-winning LifeStraw® water filters have been designed for individual, family and community uses.
Meryl Rader, Communications Director, Vestergaard
LifeStraw® photos and b-roll are available upon request.