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LifeStraw® Water Filters Give The Gift Of Safe Drinking Water For Outdoor Enthusiasts Or Emergency Preparedness Kits


News provided by

Vestergaard

25 Nov, 2014, 15:29 GMT

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- With each LifeStraw® purchase, one school child in Africa receives safe drinking water for an entire year 

LAUSANNE, Switzerland, Nov. 25, 2014 /PRNewswire/ -- Two water purifying products make ideal holiday gifts for outdoor enthusiasts or for emergency preparedness kits. LifeStraw® Go is a refillable water bottle that transforms dirty water from a river or other unsafe source into safe drinking water. LifeStraw® Family 1.0 is a high-volume water purifier for camping trips or to include in emergency preparedness kits. For each consumer purchase of any LifeStraw® product, one school child in Africa is provided with safe water for an entire school year.

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New LifeStraw(R) Go lightweight, reusable water bottle transforms contaminated water into safe drinking water. The new water filter is ideal for hikers, travelers, outdoor enthusiasts and everyday use. For each purchase of any life-saving LifeStraw(R) product, one school child in Africa will receive clean drinking water for an entire school year. (PRNewsFoto/Vestergaard) (PRNewsFoto/Vestergaard)
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New LifeStraw(R) Family 1.0 is a high volume gravity-based water filter that transforms contaminated water into safe drinking water. It's ideal for camping trips or to include in an emergency preparedness kit at home. For each purchase of any life-saving LifeStraw(R) product, one school child in Africa will receive clean drinking water for an entire school year. (PRNewsFoto/Vestergaard) (PRNewsFoto/Vestergaard)

Photo - http://photos.prnewswire.com/prnh/20141125/160833
Photo - http://photos.prnewswire.com/prnh/20141125/160832

With LifeStraw® Go, users simply scoop water into the bottle, screw the lid on, and sip clean water through the mouthpiece.  LifeStraw® Family 1.0 uses a gravity-based system where water poured through a container moves down a tube to an exit valve while being purified. Both products remove virtually all bacteria and protozoa that can contaminate water, and reduce turbidity (muddiness) by filtering out particulate matter. LifeStraw® Family 1.0 also removes viruses.

Award-winning LifeStraw® products use advanced hollow fiber technology. This highly efficient filtration method requires no chemicals such as chlorine or iodine. LifeStraw® performance exceeds U.S. EPA standards and LifeStaw® Family 1.0 meets criteria of WHO's highly protective category.

The suggested retail price of LifeStraw® Go in North America is US$34.95; LifeStraw® Family 1.0 sells for US$89.95, both plus applicable tax, shipping and handling. In Europe, it is 40,00 Euro for LifeStraw® Go and 100,00  Euro for LifeStraw® Family 1.0.

This year, the LifeStraw® Follow the Liters program was launched to empower consumers who purchase a LifeStraw® product to help less fortunate consumers without ready access to safe water. For each LifeStraw® purchased, a portion of the funds is used to supply high-volume LifeStraw® Community purifiers to children in developing countries. The first distribution took place in western Kenya in October when 1,646 LifeStraw® Community purifiers were distributed to 301 schools. Now, more than 157,975 students there have safe drinking water.

"The LifeStraw® Follow the Liters program enables Vestergaard to connect its humanitarian heritage to consumer sales," explained Mikkel Vestergaard Frandsen, CEO and owner of Vestergaard, the company that manufactures LifeStraw®. "And it enables a growing population of socially-minded consumers to help people less fortunate than they are," he added. For more information, visit buylifestraw.com.

About Vestergaard

Vestergaard (www.vestergaard.com) is a Swiss-based global company dedicated to improving the health of disadvantaged people with game-changing solutions that fight diarrheal disease and other waterborne diseases, malaria, HIV/AIDS, and neglected tropical diseases. The company is the largest producer of long-lasting insecticidal bed nets that prevent malaria under the PermaNet® brand, and its award-winning LifeStraw® water filters have been designed for individual, family and community uses.

Contact:
Meryl Rader, Communications Director, Vestergaard
+1-908-528-3826, mer@vestergaard.com

LifeStraw® photos and b-roll are available upon request.

Related Links

http://www.vestergaard.com

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