Collaboration Further Signifies Growing Popularity of LifeBEAM's Bio-Sensing Technology by Leading Consumer Electronics, Lifestyle and Fitness Brands

NEW YORK, Oct. 29, 2015 /PRNewswire/ -- Today, LifeBEAM, a leader in wearable technology, announced a partnership with 2XU, a global leader in technical performance sports clothing and accessories, to deliver a smart hat with advanced bio-sensing technology. The hat will allow fitness enthusiasts, runners and other athletes to monitor key biometrics to improve overall training performance. As a part of the strategic partnership, the two companies will bring together the most advanced technology, extensive understanding of human physiology, and knowledge of consumer preferences to offer additional options to track performance metrics including heart rate, steps and calorie consumption. Consumers will appreciate the comfort, convenience, style and simplicity of the new 2XU Smart Hat, powered by LifeBEAM.

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"Partnering with a leading performance sports brand such as 2XU allows us to extend our reach in delivering advanced wearable technology to help consumers improve their fitness and well-being," said Omri Yoffe, co-founder and CEO at LifeBEAM. "The light-weight, versatile Smart Hat allows everyone from marathoners to those who simply lead an active lifestyle to track essential performance vitals during workouts and training."

The 2XU Smart Hat, powered by LifeBEAM, leverages bio-optic sensors to offer the most accurate heart rate monitor on the market, while also tracking calories and steps. Eliminating the need for a chest strap, the Smart Hat is convenient, light-weight, and washable, making it ideal for runners and active lifestyle enthusiasts, alike. The hat quickly and easily syncs with top fitness applications via Bluetooth and Ant+, while delivering battery life, on average, for a full month cycle of fitness training.

"2XU is completely focused on advancing human performance by bringing to market products that leverage the ultimate in technology, construction and fabric to take consumers to the next level," stated Jamie Hunt, 2XU co-founder and director of product development. "Our collaboration with LifeBEAM is a testament to this focus as we join forces to create the world's most cutting-edge smart clothing and fitness gear, allowing consumers to train with the best technology available."

2XU's Smart Hat, powered by LifeBEAM, will be available by late November 2015 at https://life-beam.com/shop/, www.2xu.com/, and at leading retail stores and distributors.

About LifeBEAM
A pioneer in wearable technology hardware, analytics and software, LifeBEAM makes the world's most advanced wearable instruments for measuring human performance. The company offers an array of products for B2B clients, consumers and government agencies. The company is based in New York, with operations centers in Israel and China. For more information, visit www.life-beam.com/shop/.

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SOURCE LifeBEAM