LONDON, March 8, 2013 /PRNewswire/ --
Lidl has doubled the stock of its Icelandic black caviar this Easter after Christmas stampedes saw sales almost quadruple
Lidl took the decision to vastly increase the quantities of the Caviar after the product became a best seller over Christmas and sales increased by 171%. Lidl's Icelandic Black Caviar went on sale for £1.49 for a 100g pot on 7th March as part of Lidl's range of Easter delicacies that includes Sea Bass, Beef Wellington and Scallops and is available nationwide as long as stocks last.
The Lidl Icelandic Black Caviar, which famously retails at cheaper than the cost of a Big Mac, comes from capelin, a small forage fish found in the Arctic. Traditionally, caviar would only be classed as such if it was comprised of the salted eggs of sturgeon however, since sturgeon became endangered, many retailers now choose to source more sustainable fish such as salmon, paddlefish, whitefish, lumpfish, and capelin.
Lidl's selection of delicacies has generated a hugely positive response from customers since the launch of the Deluxe range four years ago, and they hope to continue to expand it even further as the trend of buying top quality food and fine wines to enjoy at home rather than eating out continues unabated.
Lidl Spokesperson Georgina O'Donnell says: "We are looking at a wider range of products to add to our existing Deluxe range because it's been such a huge hit with customers. Most of us are feeling the pinch of the recession now, but at least this gives you the opportunity to still enjoy high quality food while sticking steadfastly to your monthly budget."
SOURCE Lidl UK