Levi's® Announce AW18 Collaboration With Justin Timberlake
LONDON, September 27, 2018 /PRNewswire/ --
Levi's® have announced the launch of its collaboration with award winning musician and actor, Justin Timberlake. Together they are launching the Levi's® x Justin Timberlake Fresh Leaves collection, a modern take on iconic Levi's® pieces inspired by Justin's love of music. The collection will be sold worldwide at select Levi's® stores and on Levi.com.
(Photo: https://mma.prnewswire.com/media/750580/Justin_Timberlake.jpg )
The name "Fresh Leaves" derives from the concept of Timberlake making his own mark and offering a fresh spin on timeless pieces. He worked with the Levi's® Design team to reinvent some of the brand's most iconic pieces in unexpected ways, resulting in classics with a twist.
"Clothes are as important to a musician's creative process and performance as the music itself. This Levi's® collection is my attempt to share some of my experiences with fans," said Timberlake.
The capsule collection is all rooted in quality craftmanship and premium fabrics. Key pieces include a new addition to the Levi's® fit portfolio- the 501® Slim Taper- inspired by how Justin wears his 501® jeans.
Timberlake first partnered with Levi's® when he was asked to customize the Levi's® Trucker Jacket for the 50th anniversary of the jacket. The partnership evolved as Levi's® celebrated the launch of his tour by creating pieces for his pop up in NY and then provided custom pieces for the tour itself.
ABOUT THE LEVI'S® BRAND
The Levi's® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi's® jeans have become the most recognizable and imitated clothing in the world - capturing the imagination and loyalty of people for generations. Today, the Levi's® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi's® brand, its products and stores, please visit levi.com.
ABOUT JUSTIN TIMBERLAKE
Multi-talented actor and musician Justin Timberlake has sold over 32 million albums worldwide, sold out arenas all across the globe, received numerous awards and nominations and has become one of the most highly respected entertainers in the business. Timberlake released the 4X Platinum-selling song "Can't Stop The Feeling!" from the film "Trolls," which debuted at No. 1 on the Billboard Hot 100, and ultimately the best-selling U.S. single for 2016. Additionally, it marked Timberlake's 10th Grammy Award[ ]and garnered a nomination for an Academy Award and Golden Globe Award. Timberlake released his fourth solo album, "Man Of The Woods" in February and is currently on his sold out world tour in support of the project. A gifted actor, Timberlake has appeared in diverse films, including "Alpha Dog," "Black Snake Moan" and "Shrek the Third." He won strong reviews for his performance in the Academy Award-nominated "The Social Network." Timberlake also has won four Emmy Awards for his appearances on "Saturday Night Live."
Contact: levis@exposure.net
SOURCE Levi’s®
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