Let's Hear It For The Boy - Exclusive Anna&Boy Collection at General Pants
01 Nov, 2013, 10:00 GMT
SYDNEY, Nov. 1, 2013 /PRNewswire/ -- Anna&Boy has teamed up with General Pants Co. to launch an exclusive collection that will see Anna Hewett and Lill Jenner transform your summer wardrobe.
"We are so excited, this collection will make Anna&Boy more accessible to a younger GP customer. They are confident clothes with bold prints that still have a certain ease and laid back cool which we think is very Anna&Boy," says Lill Jenner from Anna&Boy.
The Anna&Boy story began in September 2005 when Fashion Editors Anna Hewett and Lill Jenner left Vogue Australia to begin their vibrant summer collection. Known as the go-to label for beach cool, Anna&Boy have become renowned for their cool take on summer dressing and known for their eclectic array of signature prints.
"Our buyers have been big fans of Anna&Boy over the years, so when the opportunity arose to work on an exclusive collaboration for General Pants celebrating Australian summer style, everyone was excited," said Craig King, CEO of the General Pants Group.
A palette of brilliant and eye catching colours encapsulates what is quintessentially Anna&Boy in this collection. A red, hot leopard print, kaleidoscopic black and white Zebra print, to the navy blue bandana print of Americano. Mixing tomboy tough grid-iron tees with feminine, floaty palazzo pants in the pretty retro 'Roses' print to the body-slamming Racer tank dress in oversized stripes. These are not clothes and bikinis for the faint at heart but for girls who like to declare their style.
"The collection is infused with an Anna&Boy quirk; all the prints are meant to be worn mixed up, following your own vibe. We want you to have fun wearing it," said Anna.
The Anna&Boy at General Pants Summer collection is available in-store and online now at: http://www.generalpants.com.au/brands/anna-boy
SOURCE General Pants Group