Less Than Half of Workers Feel They can Rely on Information They Find Online, Says New Study From InsightBee

LONDON, March 16, 2015 /PRNewswire/ --

• Half (50%) of executives spend 10 hours or more a week researching, even though just 44% feel they can depend on the information they find  
• Cloud start-up InsightBee aims to transform how business research is done 

Half (50%) of business executives spend over 10 hours a week sourcing business insights according to a new survey released today by InsightBee, a new innovative knowledge platform. However, despite the amount of time spent researching, under half (44%) of those surveyed said they felt they could depend on the information they were able to find.

In response to this 'Insight Gap', cloud-based startup InsightBee has been launched to provide businesses with high quality tailor-made research. InsightBee is incubated by Evalueserve, a leading research and analytics firm. Using a global network of over 3000 research consultants, InsightBee produces personalised, cost-effective reports through an online shopping platform - whether it is custom research on companies and industries or a specific business question.

InsightBee uses a proprietary engine called K-Hive that generates a draft report from numerous data sources. A qualified global analyst team then validates and synthesises the data to make the report accurate and relevant.

Manoj Madhusudanan, Managing Director of InsightBee comments: "Our research revealed an astonishing gap in insights. Demonstrating a deep understanding of customers and their specific needs is becoming ever more important in defining the odds of winning a business deal. However, getting high quality insights on customers and prospects is a huge challenge for many firms, especially small and medium sized businesses. We have launched InsightBee to make a difference and bring a fresh and efficient approach to research."

Notes to editors: 

About the survey:  

InsightBee surveyed 200 business executives across the technology and legal sectors to understand the amount of time spent collecting business insight and to determine the perceived quality of the findings.

About InsightBee:  

InsightBee is an online service that provides high quality insights at an affordable rate, quicker - all researched, analysed and compiled by our global network of highly qualified consultants. Whether you need competitor analysis, executive profiles, company reports or wider industry analysis, InsightBee provides a fast and accurate response.