Lenovo Appoints The House Worldwide as Agency of Record for Europe, Middle East & Africa

LONDON, February 27, 2014 /PRNewswire/ --

Lenovo, the world's largest PC company, has appointed The House Worldwide as its creative agency of record in EMEA.  The House replaces Saatchi & Saatchi in EMEA.  Saatchi & Saatchi's role elsewhere in the world for Lenovo is unchanged.

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The House has worked on a number of projects since September around Lenovo's flagship Yoga family of multimode products, including both PCs and Android tablets, and is working in partnership with a network of local agencies on the ground across the EMEA region.

Commenting on the appointment Lenovo vice president of marketing in EMEA, Jan Huckfeldt, said: "Our brand is well known in many countries around the world but we still have a way to go to achieve the brand recognition and consideration in EMEA and in particular with the key net-gen market.  We are at an exciting time as a company as we move our business from just PCs to tablets and smartphones. The House's strong EMEA experience, combined with its approach of a team of brand experts that partner with best of breed agencies on the ground is the right one for us now."

Richard Pinder, founder and CEO of The House Worldwide, added: "Lenovo is a company going from strength to strength - disturbing the status quo and overtaking the stalwart brands in terms of market share across the world.  It's our job to ensure we can do the same when it comes to the Lenovo brand in EMEA. We believe our new model of working, along with creative and strategic insights will elevate Lenovo's brand to where it needs to be."

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a US$34 billion personal technology company - the largest PC maker worldwide and an emerging PC Plus leader - serving customers in more than 160 countries. Dedicated to exceptionally engineered PCs and mobile internet devices, Lenovo's business is built on product innovation, a highly-efficient global supply chain and strong strategic execution.  Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo, a global Fortune 500 company, has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina.  For more information see http://www.lenovo.com.

About The House

The House Worldwide launched in March 2013, bringing to market a global communications network with a difference. Senior talent, drawn across all communications channels and disciplines, offer clients world-class strategic, creative solutions with top level, personal service.

Partnerships are being created with some of the world's most innovative communications companies including Digital Luxury Group, CumminsRoss, Red 212, ChinaMADRID, Kitchen 8, Change, Prime PR, PATH, ToscaHouse, Noah London, Rhino Worldwide and Equizone Global. The network has created through-the-line campaigns for iconic upmarket haircare brand ghd; luxury sports car marque Maserati; Champagne Laurent-Perrier, and has recently been appointed  by Levi's to lead global marketing communications.  For more information please visit http://www.thehouseworldwide.com.

For further information please contact:
Charlotte West, cwest@lenovo.com, +44(0)7825-605720
Lynne Harris, lynne@thehouseww.com, +44(0)203-664-8666