LONDON, December 18, 2014 /PRNewswire/ --

Today Leisure Industry Week announced signing a partnership with BodyPower to deliver a new seminar programme at Leisure Industry Week 2015.  

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Profiting from Secondary Spend, fuelled by BodyPower will highlight the missed opportunity around sports nutrition, and provide practical advice to leisure and fitness facilities to profit more from these purchases.  

Commenting on the partnership, BodyPower CEO Nick Orton says:

"I've been visiting LIW at the NEC for many years - it's a great trade event for businesses in the leisure industry to showcase their products and services. I've thought for some time that gym owners and managers visiting LIW would benefit from a top quality seminar stream which focuses on the additional revenues from secondary spend offerings, so it's a great pleasure that the BodyPower team will be programming this exciting new feature at LIW."

James Samuel, LIW Event Director, added:

"We're delighted to be working with BodyPower.  This a perfect example of how we're evolving and engaging with new partners and industry experts to offer the most relevant and up to date content at LIW 2015.  Our extensive research has given us great insight on how we can provide a new and improved event experience that focuses on innovation, learning and networking, linked to our theme of health, wellbeing and fitness through active leisure."

The new Secondary Spend seminar programme is the first of a range new content and features planned for Leisure Industry Week 2015.  In addition LIW has also announced a new two day format for the event, which will concentrate visitors and create a more vibrant atmosphere.  Leisure Industry Week 2015 will take place on 22^nd - 23^rd Sept 2015.

More announcements on new features and content will be made in the new year, but here's a sneak preview of what to expect;

The Latest Technology to Enhance Active Lifestyles 

Central to the needs of the Leisure Industry Week community is innovation, new products and technology. To provide this Leisure Industry Week will provide an Innovation Theatre where suppliers can showcase their new innovations and technology in action to the audience who are hungry for the latest trends.

Enhanced Group Exercise  

Designed to showcase the most exciting and latest solutions in Group Exercise, Leisure Industry Week will provide insight from dance inspired exercise through to new programmes designed to engage groups of children. With live and interactive sessions, this area will help ensure the nation is making the most of the new, exciting and fun fitness trends.

Iconic Names to Inspire the Nation 

Leisure Industry Week has always attracted iconic sporting legends from Andre Agassi and Ricky Hatton, to Sally Gunnell and Dani King. Big names provide inspiring and motivating stories to engage future generations with physically active lifestyles. Leisure Industry Week's Centre Stage will continue the events legacy, offering access to inspiring names and celebrities from the world of health, wellbeing and physical activity. To ensure the industry is at the heart of this, Leisure Industry Week is inviting submissions for proposals for ambassadors and partners who would provide impactful and inspiring keynote sessions.

Training and CPD 

Keeping some of the most popular, training focused sessions, Leisure Industry Week will again run the Functional Training Zone and CPD Masterclass Arena, providing the audience the opportunity to get live training to help enhance their career and business.

Commenting on the new 2 day format, Samuel identifies that the shorter show length is in response to a clear desire from the audience to maximise their time at the event and reduce time away from work.

"Return on time and investment are the key drivers for our audience, fitting the show into a new 2 day format will provide an event that maximises both of these and again meets our audience needs."

Samuel also highlights that the evolution is to continue for Leisure Industry Week and more announcements are due to be made.

"The New Year will bring with it further announcements about the evolution of Leisure Industry Week. Looking at how we can inspire primary and secondary school children to engage further with physical activity and how to reduce obesity. Pushing ukactive's mission of more people becoming more active, more often is at the heart of Leisure Industry Week's future."

Notes to Editors 

About LIW 

Founded in 1989, Leisure Industry Week (LIW) is fully established as the UK's leading exhibition for the leisure industry. LIW's role is to provide an annual meeting place for leisure operators to connect with the latest products, services and innovations the market has to offer.

LIW takes place over 2 days in September at the Birmingham NEC and covers five core leisure sectors; The Gym Floor, Young Fitness, Group Exercise, Pool & Spa and Leisure Facilities Management.

About UBM Live 

UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets.   Through premier brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many others, UBM Live exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.

For more information about please visit http://www.liw.co.uk

SOURCE UBM Live