LONDON, November 21, 2011 /PRNewswire/ --

With the value placed on patent portfolios stronger than ever, companies in the High Tech industries are facing increasing demands to get every ounce of value out of IP and patent portfolios to safeguard their intellectual property across markets, including the challenging but crucial emerging markets.

In preparation for Global High-Tech IP Conference, Legal IQ spoke to two intellectual property experts to discover their secrets - project not protect your innovation and build bridges not fences!

Tom Briscoe, Senior IP Strategist at Dako Europe, discusses the best IP strategy in the emerging markets: "As these countries getting more developed, their own inventors are going to be interested in having a patent system that allows them to grow. The top three tips are namely to build connections, develop a good knowledge of cultural and legal obligations, and finally tailor your innovation to your audience."

Adrian Spillman, Global Head of IP at Intercell, discusses how to decide when to patent: "Cost benefit analysis of patent portfolio is essential in deciding what and what to patent. Not just in a bookkeeping way, but really in a broader and more transparent manner by analysing the selection process. Good patent portfolio management can really communicate the value of a patent portfolio to management and being in communication with them to make a good selection."

You can listen to the full interview podcast and read the transcript at http://www.hi-techip.com/podcast.

Tom Briscoe and Adrian Spillman are among the many IP experts line up to speak at the Global High-Tech IP Conference, taking place 24th - 26th January 2012 in Stockholm. Other confirmed speakers include Olivier Thirard Sourcing & IP Director of Orange FT Group, Christian Platze, Director of European Patent Office and Joseph Villella, Vice President of IP at Infineon Technologies AG.

About Legal IQ

Legal IQ is an online community dedicated to providing members of the legal profession with information regarding current legal and regulatory issues. Legal IQ offers legal information resources such as podcasts and presentations, as well as events such as webinars, conferences and summits. At legal IQ, lawyers and attorneys have the opportunity to network with peers within the legal profession through Q&A as well as group membership.

For more information and registration, please visit http://www.hi-techip.com/PRNewswire. Alternatively, call us on +44(0)20-7368-9300 or email enquire@iqpc.co.uk.

SOURCE Legal IQ