NEWPORT BEACH, California and NEW YORK, January 23, 2012 /PRNewswire/ --
- Combination to Enhance and Broaden Client Service and Offerings -
Legacy Sports Group ("Legacy"), a leading baseball representation business, and The Agency Sports Management ("The Agency"), a leading full-service independent marketing and management company, announced today the merger of their two firms into TLA Worldwide, plc, the athlete representation and sports marketing business, to form The Legacy Agency, Inc. ("TLA").
Combined, TLA intends to become the pre-eminent, fully integrated representation and marketing services agency with an on-field focus on professional baseball. As a combined group, TLA will unite industry-leading capabilities in baseball, broadcasting, coaching, golf and talent marketing as well as event management.
TLA Worldwide, which was co-founded by CEO Mike Principe and Non-Executive Chairman Bart Campbell, sees significant opportunities in a professionalized athlete representation sector, especially in a consolidated full-service offering that combines representation with leading sports marketing expertise.
TLA CEO Mike Principe commented, "TLA's on-field focus on professional baseball stems from the industry's strong underlying fundamentals and our belief that we can quickly become a recognized leader in the business of that sport. More broadly across our entire client roster, as a fully integrated company, The Legacy Agency will offer clients additional commercial opportunities through an enhanced ability to identify, negotiate and monetize off-field endorsements, as well as broadcasting and coaching contracts. In addition, TLA's combined network creates a stronger platform to recruit new clients and identify new opportunities across the portfolio. We plan to continue our growth both organically and through accretive acquisitions or other combinations, as well as the development of select properties for which we've identified a need in the marketplace."
Legacy President Greg Genske said, "Given the complementary capabilities of our two firms and the incredible opportunities that a merged TLA can deliver to current and prospective clients, we are excited about joining forces. We all share a common vision of what the industry should be and how best to serve our clients. We look forward to what we can accomplish together in the years to come. In fact, in order to demonstrate our confidence in our future together and our commitment to TLA and its vision, all of the principals from both businesses have transferred significant equity into The Legacy Agency and entered into long-term employment agreements."
The principals of The Agency said in a statement that, "This is an exciting development for talent and corporate clients alike and creates a strong platform for growth. By merging these two industry leaders and an experienced and proven management team, we will not only be able to better and more deeply serve our current clients, but we will also be able to offer a wider array of services to both clients and the market."
Legacy, which is headquartered in Newport Beach and was founded in 2004, represents a growing client roster of professional major league baseball players, including 13 MLB All Stars, rising stars and top prospects. Its team of agents have a combined expertise in contract law, negotiation, finance, statistics and marketing.
The Agency, which is based in New York City and was founded in 2000, is a leading full-service independent marketing and management company specializing in representation of high-profile personalities and brands, including but not limited to football, baseball, Olympics and golf for broadcasting, coaching, and endorsement partnerships.
As a combined, platform, TLA will represent over 225 clients, in baseball, broadcasting, coaching, golf and talent marketing, which includes the representation of Olympians and other personalities, from offices in New York, Newport Beach, Houston, San Francisco, Charleston and London.
Founded in December, 2011 through the merger of Legacy Sports Group and The Agency Sports Management, The Legacy Agency, Inc., is a leading athlete representation and sports marketing business with a full service offering to its clients in baseball, broadcasting, coaching, endorsement and golf talent, as well as corporate consulting. The company's success and growth potential is founded on three key pillars: the competency of the two newly merged businesses, Legacy and Agency, their complementary practices and the strength and experience of the management team. TLA has a roster of over 225 clients including baseball All-Stars C.C. Sabathia, Carl Crawford, Adam Dunn, Ricky Romero, Rickie Weeks and Vernon Wells, broadcasters Troy Aikman, Dan Hicks, Darryl Johnston, Chris Myers and Mitch Williams, college coaches Mick Cronin, Randy Edsall, Mark Fox and Mark Gottfried, PGA Tour professionals, Jim Furyk, Matt Every, Robert Garrigus, Spencer Levin, John Senden and Kyle Reifers, and talent marketing clients such as Reggie Bush, Colt McCoy, NdamukongSuh and Ryan Tannehill. Headquartered in New York, TLA will operate out of offices in New York, Newport Beach, Houston, San Francisco, Charleston and London. The Legacy Agency, Inc. is a TLA Worldwide plc company (TLA:LN). For more information, visit http://www.legacy-agency.com.
For further information, please contact:
In the US
Mike Principe +1-212-645-2141
Joe Favorito +1-201-746-0005
In the UK
Pelham Bell Pottinger
Dan de Belder/Rosanne Perry +44(0)20-7861-3232
SOURCE The Legacy Agency