LONDON, September 11, 2014 /PRNewswire/ --
Oil & Gas IQ, the online social network and resource for the Oil and Gas industry has marked passing the 100,000 member milestone by publishing its new 2014 sponsorship pack which profiles its members and showcases its updated content marketing service.
According to new data published this week by the Direct Marketing Association, the digital marketing industry is now worth $62bn and for the past four years, Oil & Gas IQ has been producing in-depth multimedia content and is widely respected as a trusted content hub in the industry.
The oil and gas industry is embracing these new online channels, but there is still a perceived risk in employing a strategy where lack of experience abounds.
Research carried out by Oil & Gas IQ indicated that 61% of the oil and gas market are actively looking for new solution providers and are influenced by vendors that display demonstrable knowledge and expertise in their fields.
The upgraded content marketing service involves the Oil & Gas IQ editorial team working in close collaboration with clients to present and market unique, information-led webinars and whitepapers covering key topics in specific area of focus.
"Campaigns run by Oil & Gas IQ on behalf of our clients are highly targeted. We align our campaigns to support your specific goals, whether they are thought leadership or lead generation. Working regionally or globally with Oil & Gas IQ you can be certain that your goals will be met, sales pipelines strengthened and target markets covered," said John Kearns, Business Development, Oil & Gas IQ
"Working as Editor here at Oil & Gas IQ for the past three years, I have seen a prodigious growth in both membership numbers and interaction from our subscriber base. Debate is lively and comments frank and insightful. On the back of fresh, topical and analytical content, we really have grown into an industry-leading resource," remarked Tim Haïdar, Editor, Oil & Gas IQ
The service enables clients catering to the oil and gas industry to reach Oil & Gas IQ's 102,000 plus membership, 60,000 plus social media followers and wider 209,000 strong database with targeted messaging and content that translate into leads.
To learn more about OilandGasIQ.com and for more information on how the targeted content marketing service works download the new 2014 sponsorship pack kit here.
Find out more about OilandGasIQ.com members by downloading the audience overview infographic here
About Oil & Gas IQ
Oil and Gas IQ is a leading information based portal dedicated to the promotion of oil and gas industry developments and the continued learning of its members. Led by over 100 technical and strategic events across Europe, Asia, the US and the Middle East every year we educate over 5,000 strategic and practical executives annually.
IQPC Ltd - IQPC has an established reputation for delivering the highest standard of industry specific conferences, seminars and internal training programmes. We aim to keep business executives up-to date with the forefront of their industries' trends, technological developments and regulatory landscape.
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SOURCE Oil and Gas iQ