Leading EMEA Social Game Studios Choose Kontagent's kSuite User Analytics Platform to Understand and Optimize Customer Economics

KYIV, Ukraine, October 19, 2011 /PRNewswire/ --

Kontagent, the leading global user analytics company, today unveiled its growing presence in EMEA through its partnerships with numerous attendees and sponsors of Casual Connect Kyiv being held on October 19 - 21 2011 in Kyiv.   Along with Peak Games, the leading social gaming publisher in EMEA (Europe, Middle East, Africa) with more than 15MM weekly active users, other social game studios that are now leveraging Kontagent as their chosen analytics provider include Playtika Games, Gazeus Games, Sismo Games, WeR Interactive, Social Quantum, Web Games, Playrix, Atommica, and Atakama Labs.

Kontagent's new EMEA customers are able to leverage the kSuite dashboard to gain real-time insights into custom user segments through event tracking and path analysis.  Armed with this deep level of data, they can gain insights they need to optimize their games around critical player retention and engagement metrics.

"As a fast moving company, Kontagent has been a valuable partner providing us with critical best practices and insights into our customer economics," said Kasim Zorlu, Marketing Director of Peak Games. "We've been able to successfully grow and aggressively expand in the EMEA market without missing a beat. A lot of the confidence in our expansion strategy comes from our ability to access Kontagent's data science and real-time metrics on user acquisition, retention and revenue. As a result, we've successfully scaled our player base to 16M MAUs in the last few months."

The kSuite analytics solution solves the persistent problem social companies face today in processing and filtering through massive data sets to find the most actionable metrics and insights. By teaming up with Kontagent, each studio is able to access kSuite's sophisticated scalable data processing and its deep domain expertise in providing insights into customer data.

"We see the EMEA market as a significant opportunity to expand our kSuite user analytics platform, and we're excited the most successful social and mobile game companies in the region are choosing Kontagent as their analytics platform of choice," said Jeff Tseng, co-founder and CEO of Kontagent. "We believe the sophisticated data science we've baked into our product and our deep bench of expertise offer a tremendous value-add to our EMEA partners looking to optimize their customer economics. We continue to innovate to bring the most relevant, real-time insights to the rapidly evolving social and mobile gaming market."

About Kontagent

Kontagent is the leading user analytics platform for developers, marketers, product managers and strategic partners across the social and mobile web. Our proprietary platform kSuite has been built from the ground up to provide deep social data pattern visualization and analysis that delivers actionable insights via an on-demand service. Kontagent tracks more than 1,000 social applications, over 150 million monthly active users, and in excess of 15,000 messages every second.  Kontagent is funded by ALTOS Ventures and Maverick Capital, with additional funding from Facebook and other well known angel investors. Founded in 2007, the company is headquartered in the SOMA district of San Francisco with additional offices in Toronto and London. For more information, go to http://www.kontagent.com.

About Casual Connect Kyiv

Casual Connect Kyiv takes place on October 19 - 21. It is produced by the Casual Games Association and is the premiere event for the casual games industry with over 4,500 professionals attending Casual Connect each year. Casual Connect brings together the most talented and knowledgeable experts in the casual gaming field to further the casual games industry with the best of networking and learning. For more information, go to http://kyiv.casualconnect.org/