Laura Ashley's Floral Patterns Bloom This Season as the Spring Goes Mad for Prints and Patterns

LONDON, February 29, 2012 /PRNewswire/ --

Laura Ashley, famous for their bold, beautiful and colourful prints on dresses and homewear fabrics couldn't be more on-trend this season. Spring 2012 is the season of pattern and print, and on catwalks floral and patterned prints stood out in style. Laura Ashley, quintessentially stylish throughout the seasons, finds itself at the helm of a high-trend look.

Now spring is in the air, the mood for change and spring cleaning calls.  As seasons shift and we uncurl our bodies from the cosy corners of winter homes and dust off the cobwebs, letting some light in for spring seems the most natural makeover of all.

Not just for fabrics, print can be extended beautifully to both sofas and also to wallpaper, which is something Laura Ashley do perfectly.

Patterned wallpaper is a highly effective way of creating character, mood and atmosphere to a room with little effort. Bold and vivacious, it can make a wall a much admired feature in a room.

What better name then to turn to when spring decorating the home and taking new steps to add new wallpaper, new colour and new life? Laura Ashley - pioneers of print and pattern - offer a set of newly developed stories for spring and summer. Two are especially well-suited to spring and summer, drawing upon the quintessentially British theme of the Laura Ashley brand and modernising it beyond a tradition of floral design.  

To the Manor Born is a collection inspired by the well-worn and well-loved English country house; traditional with a modern edge. The fabric inspired by an archive print implemented 24 years ago, called Summer Palace. The design has been infused with newly ripened colours, with a palette evocative of the jewel-like shades of cranberry red, emerald green and sapphire blue against clean, ivory backgrounds.  The design has also been made matt, rather than having a silk and shiny finish. The overall effect is fresh and relaxed.

The Darling Buds Bedroom is another collection that will create new shades of spring and summer in the home. Another summery story, the design is inspired by splashy, watercolour floral prints. It is ideal for spring and highly feminine.  Multi-coloured with a focus on pretty, delicate floral prints, the palette highlights pinks, yellows and greens against crisp white - hitting the pastels notes of this spring's fashion. The key feature of this story is its hand painted look, delicate and ornate.

In essence, decorating the home with Laura Ashley's prints brings the airy, freshness of the outside in, creating the blooming sense of spring indoors.

About Laura Ashley

Laura Ashley is a quintessentially British lifestyle brand founded on a rich design heritage and on the traditional values of quality and originality. We use prints and designs that evoke the English countryside, for the way you live today.

As an innovative global brand, Laura Ashley extends to encompass the broader lifestyle concept, from fashion to home decorating, furniture and accessories.

Lauraashley.com

PR contact:
Paul Wells
Paul.Wells@lauraashley.com
+44(0)20-7880-5200
27 Bagleys Lane, Fulham, London, SW6 2QA