LONDON, December 21, 2011 /PRNewswire/ --

At the start of December, Currys and PC World announced the launch of a money-saving Xmas deals mobile app designed to deliver customers an exclusive deal every day in the lead-up to Christmas. With the big day fast approaching, the electrical giants have saved the best for last with five outstanding deals:

• 21^st December: Save 30% on all digital photo frames
  
• 22^nd December: ION iCade for iPad only £39.99
  
• 23^rd December: Save 10% on all netbooks
  
• 24^th December: Save 25% on all Angry Birds speaker docks
  
• 25^th December: Save £10 when you spend £200 or more

The Xmas deals app (http://www.curryspcworldmobileapp.co.uk/) is available for both Android and iPhone, and takes the form of an advent calendar. Users visit the app daily to open that day's door to reveal an exclusive Currys and PC World voucher they won't find anywhere else. Users can then download a barcode to their phone to be used in-store to purchase that product.

Currys and PC World worked with online marketing agency Positive Digital to create the app, which is available now from the Android Market and App Store.

To find out more, and to download the app, visit http://www.curryspcworldmobileapp.co.uk/

About Currys and PC World

Currys and PC World are the largest specialist electrical retailing and services operators in the UK & Ireland. Their established multichannel offerings allow customers to enjoy a perfect balance of the convenience of online and accessibility of stores. Together, Currys and PC World run Britain's leading home delivery and installation network for electrical products, as well as operating the largest modern repair facility for laptops and TVs in Europe.

Find out more about Currys at http://www.currys.co.uk/

Find out more about PC World at http://www.pcworld.co.uk/

About Positive Digital

Positive Digital is one of the fastest-growing digital marketing agencies in the UK. Established in 1995 and based in Richmond it works with leading brands to help them harness the power of technology, combining business analysis with immersive design to creative innovative online customer experiences. Positive Digital's clients include DSGi, Rank Interactive, British Heart Foundation, Kikkoman, Treasury Wine Estates and UK Power Networks.

Find out more about Positive Digital at http://www.positive-digital.co.uk/

SOURCE Currys and PC World