Major Chinese airline launches new campaign in the UK to inspire travelers
BEIJING, Nov. 6, 2018 /PRNewswire/ -- Air China, the Chinese airline and global aviation leader lately announced the launch of the 'Land Your Dream' campaign, which has been designed to inspire Brits to make their dreams a reality with Air China.
This new global creative platform is the latest step in Air China's commitment to helping people land their dreams by connecting business travelers and tourists alike with all the possibilities that China and the rest of the world holds. With new route launches, such as the recent Gatwick to Chengdu route and the latest introduction of Boeing 777s to offer wider aircraft, plus improved products and services, Air China strives to constantly better-serve its passengers. Air China aims to allow travelers to chase their dreams while also building lasting connections between the UK and China.
Proof of Air China's determination to help aspirational Brits achieve their dream and to launch the campaign, later this month Air China will launch a competition for consumers to help them land their dream. One lucky person will win a pair of Air China tickets for a return business class trip to China or round the world flights. Nine second prize winners will win a set of premium portable speakers and 30 third prize winners will receive a stylish suitcase, essential items to Land Your Dream. To enter, dreamers should head to the Land Your Dream mirco-site where they can then enter their ideal destination and explain what their dream is, along with their contact details, for a chance to win.
The campaign creative displayed on the micro-site features dream-like clouds as the user soars through the sky to reach the landing page. The creative features popular dreams and iconic destinations reimagined in cloud form. This imagery also features in out-of-home, digital and social media creatives, with dream clouds often replacing the faces of people as they ponder their dream. The playful imagery builds on the connection of using air travel to help achieve life's aspirations. Print adverts convey that, as China's leading airline, Air China is not only culturally conﬁdent and friendly, but it also works hard to craft premium services that are imbued with the essence of Chinese culture.
A new television commercial will air from 1st November and will be supported by out-of-home and digital campaigns. Shot using a high-end cinemographic style, the emotive 2'40" film and two 30" cut-downs show the dynamism of business, the wonder of tourism and Chinese people's pursuit of a better life in today's China. The creative aims to convey that Air China cares about and supports each person's journey and will be there for each passenger as they land their dream. The campaign will also be supported with PR, social media and influencer marketing, which will commence from the launch.
Leading Chinese airline and Star Alliance member, Air China connects the world's travelers with top-notch services, amenities and authentic in-flight experiences, allowing every passenger to successfully land their dreams. As the longest operating Chinese airline, Air China provides an accessible bridge between the UK and China, with a robust network for travelers covering six continents, to help those with wanderlust travel to their dream destinations.
Hongbing Chen, Deputy General Manager, Air China Europe, commented: "For almost 40 years we have been allowing Brits to live out some of their biggest dreams by connecting them with China. From walking the Great Wall to visiting the rice paddies and trying the finest Chinese delicacies or even seeing pandas up close, our first class service and vast flight network has opened up endless possibilities. The Land Your Dream campaign is the next exciting milestone in our history, and we can't wait to help people achieve their dreams by entering our competition to make them come true."
About Air China
Air China Limited (Air China) is the national flag carrier of China and a leading provider of passenger, air cargo and airline-related services and products in China. Its operational headquarters is in Beijing, a major domestic and international hub in China. It also provides airline-related services, including aircraft maintenance and ground handling services in Beijing, Chengdu, and other locations. By Aug 2018, Air China had a fleet of 590 passenger aircraft and freighters of mainly Boeing and Airbus families (including those of the carriers which Air China has a majority stake in). It operates 436 routes, including 110 international routes, 16 regional routes and 310 domestic routes. It serves 188 cities in 42 countries and regions, including 69 international cities, 3 regional cities and 116 domestic cities. Utilizing its extensive route network and its hub in Beijing, especially after its admission to the Star Alliance, Air China can fly passengers to 1,317 airports in 193 countries.
As the largest air carrier between China and the UK, Air China currently operates two flights per day from London (Heathrow) to Beijing, 20 round-trip flights and plans to operate 3 flights per day from the end of March 2019. The fleet has been developed from the original A340 and B747 combination, then to A330, and recently to B77W in the summer of 2018. On July 3rd this year, a direct route linking London (Gatwick) and Chengdu was opened, with 3 flights a week. On October 30th, Shenzhen Airlines, Air China's wholly-owned subsidiary, opened a direct route from London (Heathrow) to Shenzhen, with 3 flights a week.