Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Lancôme inaugurates the horticultural site Le Domaine de la Rose, the living model of its commitment to biodiversity

This image opens in the lightbox

News provided by

Lancome

22 Apr, 2022, 05:00 GMT

Share this article

Share toX

Share this article

Share toX

PARIS, April 22, 2022 /PRNewswire/ -- Lancôme inaugurates Le Domaine de la Rose, a one-of-a-kind site designed with a global agricultural and architectural approach. The sober, ecologically-minded estate created around the new Rose House, materializes the brand's concrete commitments to biodiversity through the respectful production of its raw materials. The public will be able to discover educational courses and the perfumery savoir-faire of the House starting in 2023.

Continue Reading
This image opens in the lightbox
At the grand entrance of the Rose House, visitors are greeted by the door in the shape of the brand’s iconic Ô.

To view the Multimedia News Release, please click: https://www.multivu.com/players/uk/9036051-lancome-inaugurates-horticultural-site-domaine-de-la-rose/

At the heart of the Grasse region, Lancôme has established Le Domaine de la Rose, an ecological horticultural site spanning 9.8 acres (4 hectares) purchased in 2020. The project was developed around two major areas: the development of agricultural activity with the cultivation of organic roses and perfume plants, as well as the restoration of the main house using local, recycled, and biosourced materials, and the preservation of the arboreal heritage. Lancôme thus becomes the owner, producer, and protector of a complete agricultural and horticultural patrimony, a first for a selective beauty brand. This ecological project, which makes sparing use of resources and materials with restraint and a contemporary approach, reflects the brand's values and draws on the essence of its origins as a perfume house.

What makes this estate special is a combination of various types of agronomical expertise that are applied to innovate and to develop the cultivation of perfume plants using sustainable, traceable, organic methods. Le Domaine has been farmed for approximately five centuries, and the former owners have been considered pioneers in organic rose and perfume plant cultivation for more than 50 years. The brand is following this approach, using agroforestry methods and protecting the estate's unique agricultural and architectural heritage, such as dry-stone walls*, water channels, and trees. No fewer than 163 species of plants are present on the estate, providing a habitat for 33 species of birds, 31 species of butterflies, 8 species of dragonflies, 12 species of bats, and other animals observed and recorded in a biodiversity audit** that serves as a guide for the brand's endeavors.

This ecological site is an integral part of Lancôme's corporate social and environmental responsibility strategy, which aims to reduce the overall ecological footprint of its products, from the cultivation and processing of the ingredients to the products' use and end-of-life. With Le Domaine de la Rose, the brand is taking care to limit its impact on biodiversity, since the decline in biodiversity is a phenomenon adversely affecting the preservation of the earth's ecosystems and their resilience to physical changes. Today, Lancôme uses 99% organic roses in its skincare and makeup products. By 2025, the brand plans to use 100% organic roses, 60% of which will be grown in France.

"The rose has always been important to Lancôme. We are happy and proud of this purchase, which reinforces our presence in Grasse, the world birthplace of perfumery. The brand, which is already established in the region, particularly through a noteworthy exploitation of a rose field in Valensole for its skincare ranges, will continue growing its own proprietary roses as part of its responsible, traceable sourcing approach. Our aspiration was to restore the estate with respect for its agricultural vocation and the equilibrium of biodiversity, while integrating modern and sustainable renovation techniques. In an effort to pass along its expertise, Lancôme also intends on sharing the traditional savoir-faire of the Rose with both internal and external audiences through the acquisition of this property," Françoise Lehmann, General Director of Lancôme International.

Lancôme's clear intention to carry out this sober, sustainable project is as radical as its commitment. The project was executed by the architects Lucie Niney and Thibault Marca from the NeM agency, based on a passive bioclimatic design. The existing dry-stone walls** were conserved and restored according to the traditional method, and the new agricultural buildings are constructed in harmony with the appearance of those stone walls in order to blend in with the natural landscape. While the new Rose House was renovated in keeping with the size and architectural identity of the existing Provence-style home, it takes on a contemporary appearance using colors and materials true to the heritage and expertise of the Grasse region. As for the conversion of the principal building, the materials used for the outdoor cladding, roofs and carpentry are all pink, limiting the color scheme of the space to create a coherent whole. Pink is one of the local colors: it is naturally present in the flowers and plants of the region, and it often adorns the facades of houses in Grasse, in addition to reflecting the brand's image.

In a spirit of energy conservation and ecological renovation seeking to reduce the environmental impact of its entire life cycle, the walls of the main house have been renovated and insulated from the exterior with a combination of lavender straw and wood fiber, coated with pink lime plaster. The ecological site features a water recuperation-and-reuse system, as well as an irrigation system that uses rainwater, that aims to ensure water self-sufficiency, and makes use of renewable energies. Moreover, its air conditioning is provided by a geothermal heat pump completed by the natural ventilation of a ground-coupled heat exchanger. These installations have enabled the project to gain the BDM (Bâtiment Durable Méditerranéen or Sustainable Mediterranean Building) Gold certification.

Le Domaine de la Rose is also destined to become a spot for the transmission of professional expertise relating to perfume plants, and the specific perfume savoir-faire of Lancôme, as demonstrated by the educational distillery and the perfume organ. Beginning in June 2022, the general public will have the opportunity to discover fragrance compositions produced using the new Rosa x centifolia grown at Le Domaine de la Rose: the new perfume La Vie Est Belle Domaine de la Rose and the fragrance Maison Lancôme 1001 Roses.

*Dry stone walls support fields grown along terraces, built to prevent landslides of cultivated hillsides.

**An inventory of the biodiversity is conducted to develop the database of the Biodiversity Atlas of Grasse and is an integral part of the objectives of the Grasse Ecological Transition Contract (CTE). 

Carolina SCHMOLLGRUBER: 
Carolina.SCHMOLLGRUBER@loreal.com

Hayat ZENATI: 
Hayat.ZENATI@loreal.com

Olivier VAN DONSELAAR:
Olivier.VANDONSELAAR@loreal.com  

Photo - https://mma.prnewswire.com/media/1783299/Lancome.jpg
Logo - https://mma.prnewswire.com/media/1783298/Lancome_Logo.jpg

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.