Lakestar McCann Takes Best Use of Search Honour at Key Industry Awards

MANCHESTER, England, November 2, 2012 /PRNewswire/ --

UK digital marketing agency Lakestar McCann last night won the highly coveted Best Use of Search (Travel) Award at the UK Search Awards 2012.

The Manchester and London-based firm, part of McCann Worldgroup, was recognised for its work with Warner Leisure Hotels at a glitzy ceremony held at Arsenal football club's Emirates Stadium in the capital.

The UK Search Awards is one of the digital marketing sector's most respected industry events, which rewards excellence across various disciplines.

Lakestar has looked to secure sustained, long-term growth for Warner Leisure by helping the adult-only breaks specialist build a robust online presence and maximise digital marketing opportunities via search engine optimisation, pay-per-click (PPC), affiliate marketing, and display advertising. Key objectives throughout the campaign have been to increase non-brand search traffic, improve organic rankings and optimise Warner Leisure's PPC channel to maximise conversion rates.

Neil McKay, chief executive of Lakestar McCann, said: "To receive recognition for the quality of the work we've produced for Warner Leisure is a testament to the hard work and dedication of everyone involved with the account.

"Lakestar works extremely closely with the team at Warner Leisure and it's this collaboration, making use of all the available skills and talents on both sides, which has helped push the brand forward and generated growth through a variety of channels."

Jason Riseborough, head of online at Warner Leisure Hotels, added: "Our strong relationship and work with Lakestar is paying off, and I'd like to offer my congratulations to all the team. Everyone has worked extremely hard on building Warner Leisure's online presence and I'm very proud of them all."

About Lakestar McCann:

Lakestar McCann is an online marketing agency based in Manchester and London. Established in 2007, Lakestar delivers a full range of online marketing services, including SEO, PPC, affiliate marketing, display, social media, and newsfeed delivery. The agency was acquired by McCann Worldgroup, part of Interpublic Group (NYSE: IPG), in 2012. Lakestar's focus is to help its clients increase sales, reduce costs and earn a healthy return on investment, whilst delivering full transparency and excellent customer service.

Website: http://www.lakestarmccann.com/