-- Senior Product Marketing and Digital Advertising Executive to Lead Global Marketing Initiatives for Data Management Platform Provider
SAN FRANCISCO, NEW YORK and LONDON, March 18, 2014 /PRNewswire/ -- Krux, the global technology leader in cloud-based data management, has tapped senior product marketing and ad tech veteran Mukund Ramachandran as its vice president of marketing.
Mr. Ramachandran is a hands-on, experienced digital marketing executive with a strong background in product development, driving revenue growth and developing digital advertising solutions for top global brands. At Krux, Mr. Ramachandran is charged with global responsibility for all corporate and Data Management Platform (DMP) marketing initiatives including lead generation, development of sales and marketing material, overseeing the Krux brand and management of public relations and analyst relations.
"We couldn't be happier to have someone as talented and successful in digital product marketing as Mukund Ramachandran join the Krux family," said Krux Co-founder and CEO Tom Chavez. "Marketplace awareness of our DMP solution has exploded over the last year; Mukund will help us to manage and drive that growth globally."
Prior to joining Krux, Mr. Ramachandran served for nearly two years as general manager, brand at DataXu. Previously, he was senior director, product marketing at Tremor Video where he was responsible for driving product marketing efforts in bringing new online video products to market.
At Yahoo Inc., he was director, product marketing, helping to deliver high impact ad programs for top 200 brands using consumer promotions and online ad solutions. He helped to double promotions-based ad revenue in three years by expanding Yahoo's product offerings and solution scalability. He also worked as senior product marketing manager for Yahoo HotJobs and as a business analyst for Yahoo.
Mr. Ramachandran has a Master of management studies degree from the Birla Institute of Technology and Science, Pilani, India; and a MBA in international business from the Thunderbird School of International Business, Glendale, Arizona. In addition to his new job, Mr. Ramachandran is a newlywed; he and his wife, Reena, live in New York City. He enjoys travel and is a big comedy fan.
Follow Mukund @kruxdigital and @mukundr and follow Tom @tommychavez
Krux (www.krux.com) delivers cloud-based data management software and secure connectivity for companies to capture, analyze, protect and manage people data across all screens and sources. With Krux, companies in the U.S., EU and Asia-Pacific are delivering cooler, faster, smarter web experiences to over 1.3 billion monthly users across the globe. Companies capturing some of the world's most valuable consumer data (Meredith, YouBeauty, New York Times, Wall Street Journal, Axel Springer, Washington Post, Source Interlink, Cars.com, Financial Times, AARP) depend on Krux to protect and manage their data and connect it safely with trusted partners. Digital innovators (Bloomberg, Telegraph, NBC Universal and Triad Retail Media) depend on Krux to build better brand experiences and improve revenue from commerce and advertising operations. Backed by Accel Partners and IDG Ventures, Krux is headquartered in Silicon Valley and has offices in New York, Boston and London.