DUBLIN, Oct. 9, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/xvbw3v/kombucha_market) has announced the addition of the "Kombucha Market by Types (Bacteria, Yeast, Mold, Others), Flavors (Herbs & Spices, Citrus, Berries, Apple, Coconut & Mangoes, Flowers, Others), & by Region - Forecasts to 2020" report to their offering.

The global market for kombucha has grown exponentially in the last few years. In terms of value, the market is projected to reach USD 1.8 Billion by 2020, at a CAGR of 25.0% from 2015 to 2020.

Increasing health consciousness among individuals due to high prevalence of chronic diseases and disorders has changed the consumer preferences. They are more attracted to healthy and nutritive beverages instead of unhealthy drinks. Increasing employment opportunities have led to change in consumer lifestyle. Hectic schedule, improper diet, and untimely meals have led to various health issues in the working population. To resolve these health issues, the demand for functional beverages is rising. With rise in purchasing power of consumers, the total amount of expenditure made on health drinks and energy boosters has simultaneously increased. Kombucha falls under the healthy drinks category that is gaining importance in the beverage industry. Kombucha is a detoxifying drink that contains high antioxidants, vitamins, and various enzymes, which help improve metabolic disorders, digestion, and allergies among other related ailments. It is also claimed that this drink can improve body defenses and help cure cancer at early stage.

Kombucha is used across segments like medicine and drugs. The demand of kombucha tea and other beverages is constantly increasing due to the varied health benefits associated with it. The kombucha market has seen a phenomenal growth in recent years, and is the fastest-growing market in the functional beverage industry. The kombucha market is witnessing high competition and is expanding on the basis of its innovative product line.

North America is the largest market in the global kombucha market having accounted for a share of 39.4%. North America has witnessed the highest sale of kombucha beverages. The U.S. has copious manufacturers of kombucha that are continuously expanding their geographical reach in the kombucha market.

However, the markets in Asia-Pacific and Europe are growing at a significant pace. Increasing health awareness among people and increasing initiatives undertaken by the government to promote the drink have driven the kombucha market in these regions.

Leading companies engaged in manufacturing and exporting the kombucha drink worldwide include GT's Kombucha Company (U.S.), Reed's Inc. (U.S.), and Live Soda Kombucha (U.S.).

These companies are into manufacturing both alcoholic and non-alcoholic kombucha beverages. The drink is said to be non-alcoholic, if the alcohol percentage is less than 0.5%. On the other hand, if the alcohol percentage is higher than 0.5%, it is considered as an alcoholic drink. As per consumer demand, companies have started customizing the drink using different flavors, which include herbs and spices, citrus, berries, and flowers among others.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights

5 Industry Trends

6 Market Overview

7 Global Kombucha Market, By Flavor

8 Global Kombucha Market, By Type

9 Global Kombucha Market By Region

10 Kombucha Market: Competitive Landscape

11 Kombucha Market, By Company

- Buchi Kombucha - Cell - Nique Corporation - Gt's Kombucha - Hain Celestial Group - Kevita, Inc. - Kombucha Wonder Drink - Kosmic Kombucha - Live Soda Kombucha - Makana Beverages Inc. - Nesalla Kombucha - Red Bull GmbH - Reed's Inc. - Revive Kombucha - The HUMM Kombucha LLC - Townshend's Tea Company

For more information visit http://www.researchandmarkets.com/research/xvbw3v/kombucha_market

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Laura Wood, +353-1-481-1716, press@researchandmarkets.net

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SOURCE Research and Markets