SANDPOINT, Idaho, May 18, 2017 /PRNewswire/ -- Kochava (www.kochava.com), an industry leader providing holistic measurement solutions for connected devices, announces their integration with Google. Kochava customers will easily measure the campaigns they run on the search engine giant.
Kochava has made product changes that will benefit marketers using Google's app campaigns, which enable them to reach consumers across Google Search, YouTube, Google Play, and the Google Display Network, using a single campaign type.
With the announcement of Kochava as an App Attribution Partner with Google, marketers will have a new way to track and manage their app campaigns. The new integration will drastically reduce the complexity and setup time of campaigns and allow marketers to run them in just a few simple steps.
"Having had the great privilege to work with the Google team for over five years running, I can unconditionally state that the new API capabilities provide a whole other level of transparency," said Charles Manning, CEO of Kochava. "These new product enhancements didn't just raise the bar, they redefine the meaning of transparency in the digital advertising ecosystem. Hats off to Google for their genuine commitment to supporting third-party measurement throughout the product line."
Marketers can soon leverage the power of the new measurement capabilities on all of their AdWords app campaigns, including:
Simplified tracker setup
Property-specific reporting segmentation
Supports Re-engagement Attribution
One-step postback configuration
Never before has there been a better and more reliable way to measure and ensure consistent ad performance data from Google.
Kochava (www.kochava.com) offers a unique, holistic and unbiased analytics platform to plan, target, measure and optimize media spend. The Kochava Unified Audience Platform for mobile and connected devices combines potent features and global coverage with thousands of network and publisher integrations, allowing marketers to target audiences and measure campaign performance with precision. Real-time customizable visualizations give users fluid access to a full spectrum of data points, providing robust segmentation capabilities and real-time actionability. Yielding the most powerful tools in the ecosystem, Kochava is chosen by brands across industry verticals to measure the largest and most sophisticated ad campaigns.