King Celebrates the Launch of Candy Crush Soda Saga by Flooding a New York City Street With Purple 'Soda'

LONDON, November 21, 2014 /PRNewswire/ --

• Actress, model and soon-to-be mother of two, Molly Sims, joins King as it transforms Broadway with a purple 'flood' of Soda
• Giant 20 foot Candy Bear floats down Broadway, as street transforms into a fizzing fun scene including candy-headed New Yorkers, a Soda covered New York taxi, a Candy hotdog cart, and even candy-shaped 'dogs' being walked down the street
• Purple-lit water bursts from fire hydrants to cover the street in purple Soda 

King Digital Entertainment plc (NYSE: KING), a leading interactive entertainment company for the mobile world and creator of one of the biggest games of all time, Candy Crush Saga, celebrated the launch of the game's sister title, Candy Crush Soda Saga, by turning Broadway into a fizzing city street scene filled with purple Soda and a giant floating Candy Bear.

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Candy Crush fan and actress, Molly Sims, was on hand to enjoy the magical Soda Street event. Included in the Candy Crush line-up on Broadway were people with giant Candy heads in the shape of those from the game, a Candy-shaped 'dog' being walked on a lead, a 'Soda-drenched' New York taxi cab, New York City workmen, who were responsible for jack-hammering into the 'Soda pipe' and drenching the sugary scene with fizzy purple 'Soda' and a grand finale of a 20 foot giant illuminated Candy Bear which floated down Broadway at Union Square.

"New York is such a great setting to celebrate the launch of Candy Crush Soda Saga," said Alex Dale, Chief Marketing Officer at King. "It is a perfect backdrop to bring to life the key elements of the new game, Candy Crush Soda Saga - Soda, Candy Bears, colour, magic and lots of fun! We hope our players are as entertained by it as they are by our games."

Earlier in the day, the City of London, England, had its own 'Sodalicious' moment, where giant floating Candies and a giant illuminated Candy Bear lit up the River Thames under Tower Bridge, attended by recording artist, Nicole Scherzinger. The launch events in New York and London will be followed by a high impact marketing campaign in major cities across the world where city locations and transport hubs will enjoy Sodalicious makeovers.

Candy Crush Soda Saga builds on the global popularity of the original game by King. This next iteration of the Candy Crush franchise presents a new gaming experience brimming with magical purple Soda, bringing fun new features to players who love the gameplay and story of Candy Crush Saga but are hungry for new challenges.

Candy Crush Soda Saga is available to download for free now from Apple's App store, Google Play and can also be played on Facebook.

Candy Crush Saga has been one of the top grossing games in the charts since it launched on mobile exactly two years ago. It is one of the most played mobile gaming apps of all time, with gameplays equivalent to 71 times the current population of the world

Click here for video of the Candy Crush Soda Saga launches in New York and London!

About King  

King Digital Entertainment plc (NYSE: KING) is a leading interactive entertainment company for the mobile world. It has a network of 348 million monthly unique users as of third quarter 2014, and offers more than 190 exclusive games in over 200 countries through its king.com and royalgames.com websites, Facebook, and mobile distribution platforms such as the Apple App Store, Google Play Store and Amazon Appstore. King has game studios in Stockholm, Bucharest, Malmö, London, Barcelona, Berlin and Singapore along with offices in San Francisco, Malta, Seoul, Tokyo and Shanghai. 

© 2014 King.com Ltd. King, the King crown logo, Candy Crush Saga, Candy Crush Soda Saga and related marks are trademarks of King.com Ltd and/or related entities.

For media enquiries:
Christina Stejskal/Ariel Moses/Rachel Moskowitz
king@dkcnews.com

or

Susannah Clark
VP Communications, Global, King
susannah.clark@king.com
+44(0)7788-405-224