HAMBURG, Germany, January 23, 2012 /PRNewswire/ --

• car2go GmbH invests and starts a strategic partnership with the popular taxi-app
• Lars Hinrichs, founder of XING and Hackfwd, invests in myTaxi
• Existing investors T-Venture, the venture capital of Deutsche Telekom AG, and KfWBankengruppe participate in the capital increase
• myTaxi is the most popular and fastest growing taxi-app on the European market with a market share of 80%

myTaxi, the pioneer and market leader with the largest taxi transport system worldwide with 800,000 app-downloads and 7,000 registered taxi drivers, has extended its group of current investors. Daimler AG subsidiary company car2go GmbH joins the board of the Hamburg-based company acquiring a minority stake. Lars Hinrichs, founder of XING and Hackfwd, is also added to the group of myTaxishareholders. The existing investors T-Venture, the venture capital of Deutsche Telekom AG, and KfWBankengruppe, all contributed to the capital increase to promote the rapid growth of the company.

The capital increase will nurture a market expansion for myTaxi in Europe. myTaxi is already market leader in over 30 cities in Germany, Austria and Switzerland with a market share of 80%. Strategic partnerships with Deutsche Telekom Group and car2go will be further developed.

myTaxi has revolutionized the taxi market in less than ten months. For the first time, the customer can order a taxi directly via the innovative taxi-app, which makes dispatching centres obsolete. myTaxi offers a transparent and fair pricing model. Taxi drivers only pay small trip fees without having to pay any monthly fixed costs to dispatching centres.

"With car2go, we have already presented one successful solution to the challenges of urban mobility. Our investment in and strategic partnership with myTaxi is a way for us to expand upon bridging the gaps in public transportation. The services of car2go and myTaxi do not compete, but complement each other so that they can be combined to meet the needs of urban transportation in a practical and convenient way," says Robert Henrich, CEO of the car2go GmbH.

Thomas Kiessling, Chief Product and Innovation Officer of Deutsche Telekom: "myTaxi is well in alignment with our strategy to increasing online services - partnerships with innovative start-ups is one example of how to accomplish this. We welcome the co-investment of Daimler AG in myTaxi as we can ensure a strong position for further growth of the company."

"The digital ordering system will change the taxi market fundamentally. By being creative and revolutionary, myTaxi can become the leader of this billion Euro market in Europe," says Lars Hinrichs.

NiclausMewes, CEO and founder of myTaxi: "More than 60 percent of all taxis in Germany are manufactured by Daimler AG. After Germany, Austria and Switzerland, countries such as England, Spain and the Netherlands will be targeted in co-operation with our new shareholders. By working closely with our partners car2go and Deutsche Telekom Group, we will all profit from the strategic partnership."

Read full article: http://bit.ly/zWW1R4

Press Downloads: http://www.mytaxi.net/press

Movie: http://www.youtube.com/watch?v=ruMqUoz4gT0

App download
iPhone: http://itunes.apple.com/en/app/1touchtaxi-anrufen-war-gestern/id357852748?mt=8

Android: https://market.android.com/details?id=taxi.android.client&hl=en

Press Contact:
FriederikeMewes 
Intelligent Apps GmbH.
Große Elbstraße 145f
22767 Hamburg
Phone: +49-(0)40-3060689 -28
f.mewes@mytaxi.net

http://www.mytaxi.net

SOURCE myTaxi (Intelligent Apps GmbH)