Kawasaki Motors Teams Up With Shopatron to Create Online Store in UK

SAN LUIS OBISPO, California, March 3, 2011 /PRNewswire/ --

Kawasaki Motors UK has partnered with retail-integrated eCommerce provider Shopatron to launch a new online store stocked with the very latest Kawasaki branded clothing and merchandise.

(Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

The store, accessible via http://www.kawasaki.co.uk, will allow customers to place orders via the website and have those orders processed by selected franchised UK Kawasaki dealers.

Kawasaki's network of road motorcycle retailers will fulfill orders providing a welcome additional element of personal attention to the ordering process re-enforcing Kawasaki's commitment to the highest quality customer service.

"We wanted a way for our Kawasaki brand fans to easily find and purchase our products online while not losing the connection to their local dealer," said Tim Holden, Clothing and Accessory Coordinator for Kawasaki Motors UK. "The local dealer is an essential component in our superior customer experience, and this Shopatron initiative allows us to include them seamlessly in every sale - including offering a delivery or collection service to suit our customers' individual needs."

"This initiative will confirm Kawasaki as a leading brand in eCommerce within the European motorcycle industry," added Shaun Moores, General Manager of Shopatron's European operations.

ABOUT KAWASAKI

Kawasaki was founded in 1878 by Shozo Kawasaki, and currently boasts 15 plants in Japan with many others around the world employing over 28,000 people. Kawasaki is involved in many high tech industries, from aircraft and aerospace, to robotics and precision engineering, and many more.

Kawasaki understatedly supplies its products and engineering skills to many world-leading products, assisting both Boeing and Rolls Royce with the 787 Dreamliner. Kawasaki is more widely appreciated for creating some of the most iconic motorcycles ever built, including the legendary Z1, GPZ900R, and most recently the awesome and class-leading Ninja ZX10-R.

ABOUT SHOPATRON

Founded in 2001, Shopatron is the No. 1 retail-integrated eCommerce solution for branded manufacturers, distributors and multi-channel retailers. Working with more than 800 manufacturers and 12,000 retail partners across 35 industries, Shopatron meets the evolving eCommerce needs of branded manufacturers and multi-channel retailers.

Shopatron's European Headquarters is located in Swindon, United Kingdom. It provides support in the local language for many great brands across mainland Europe like Marshall Amplification, Katadyn, K2 Sports and Sevenoaks Sound and Vision. For more information, visit http://ecommerce.shopatron.com.