TOKYO, April 2, 2015 /PRNewswire/ --
Kauli, Inc. (Headquarter: Shibuya-ku, Tokyo; CEO: Katsuhiro Takata; hereafter, "Kauli") today announced that it has completed RTB integration with its largest display ad serving SSP (*1) in Japan "Kauli", and the dynamic retargeting ad serving DSP (*2) "Vizury" provided by Vizury Interactive Solutions Pvt Ltd (Headquarter: Bangalore, India; CEO: Chetan Kulkarini; hereafter, "Vizury"). Kauli will now start serving premium RTB ads provided by Vizury to its online publishers.
Kauli provides the programmatic ad serving platform to global online publishers. Kauli is the first and the largest SSP serving RTB ads in Japan since 2011. Kauli reaches out to 200 million unique Internet users and serves 17 billion impressions per month through a large number of bid requests from global and domestic leading DSPs.
Vizury is one of the fastest growing DSPs in Asia, serving dynamic retargeting ads to website drop-offs based on user behavior to encourage purchase through personalized messaging for each individual. With this integration, Kauli can deliver premium RTB ads boosted by Vizury's dynamic retargeting platform delivering greater revenue to online publishers.
Chetan Kulkarni, CEO & Co-founder, Vizury, said, "We are extremely delighted to partner with Kauli and offer the benefits of Vizury's Retargeting and Data Engagement services to the Japanese market. This partnership testifies our commitment to deliver performance and greater value to our clients' businesses in the Japanese Market." Chetan further emphasized, "Japan has always been very central for us and we continue to strengthen Vizury's presence in Japan. This partnership with Kauli is one of the biggest in the region and takes us one step closer to fulfill our vision of helping marketers secure customer for life."
Ajeet Kandachar VP Global Media while supremely delighted with the integration concurred to the above and further added, "This partnership is quite crucial for Vizury. Vizury has retargeting capabilities on web - 'WEB CONVERT' plus mobile web & mobile app - 'MOBI CONVERT' and has a strong cross device proposition as well. The integration with Kauli will give Vizury access to over 10 billion impressions on Web and 7 billion impressions on mobile platforms that Kauli is able to cover. This will help Vizury in delivering to the commercial expectations of its clientele in Japan. Vizury and Kauli wish to create more opportunities for the Japanese clientele to get the best of advertisement space and technology."
"We are pleased to start selling our inventory to the major Asian DSP, Vizury. Kauli is the only SSP which can be managed in-house by over 20,000 online publishers in Japan and serves 400 million to 600 million auctioned impressions daily. Upon this integration, Vizury's proprietary algorithms will help our publishers increase the value of their inventory significantly and earn more revenue. In addition, Vizury's advertisers can benefit from broadening the bidding opportunity in Asian inventory, so Kauli and Vizury can expand cross-border transaction," said Katsuhiro Takata, CEO of Kauli.
Kauli will continually integrate with major global DSPs which serve RTB ads in order to maximize online publishers' ad revenue. In addition, as a leader of programmatic ad platform, Kauli will provide efficient targeting that is essential for digital marketers including data-fuelled-ad serving and marketing automation; furthermore, Kauli will provide prime SSP which monetize better for online publishers.
※1 SSP（Supply Side Platform）
Service Platform to maximize ad revenues for online publishers.
※2 DSP（Demand Side Platform）
Service Platform to maximize ad effects for advertisers.
About Kauli http://kau.li
Kauli is the SSP to maximize ad revenues for online publishers' inventory. Online publishers can serve yield-optimized programmatic ads provided by DSPs and Kauli in their inventory. On January 2011, the first RTB ads were served in Japan by Kauli. On March 2015, Kauli serves programmatic ads to more than 20,000 online publishers with its strength in data-science-based ad serving platform.
About Vizury http://www.vizury.com
Vizury, a leading performance marketing and retargeting firm, helps marketers secure customers using personalized marketing solutions across channels. Established in 2008, we work with some of the best known brands in 50 countries across industries like travel & hospitality, e-commerce, healthcare, automobile and classifieds. Vizury has a presence in Bangalore (HQ), Tokyo, Delhi, Beijing, Shanghai, Guangzho, Singapore, Jakarta, Taipei, Dubai, Seoul, Sydney, Sao Paulo and Mexico.
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Kauli, Inc. Corporate Profile
Company Name：Kauli, Inc.
Shibuya Parkplaza 5F, 1-11-8 Shibuya, Shibuya-ku, Tokyo 150-0002 JAPAN
Date of Establishment：Feb 25, 2009
Representative：Katsuhiro Takata, CEO and Ph.D. in Computer Science