BROMSGROVE, England, February 9, 2011 /PRNewswire/ -- An all-new business information portal, dedicated to the global food and beverage flavourings industry, is to be launched by the publishers of just-food.com and just-drinks.com, Aroq Ltd.

Aimed at executives and decision-makers from food and beverage producers and manufacturers (http://www.just-food.com/flavourings/index.aspx), the buyers' guide will offer a wealth of information on the global flavourings industry, to ensure that those involved in this progressive sector are kept up-to-date on all the latest developments.

Using Aroq's comprehensive network of journalists, analysts and contributors, the flavourings buyers' guide is a free-to-view service with the latest news, announcements, whitepapers, information guides, interviews and profiles, along with a complete company directory.

"Flavourings is consistently one of the most innovative sectors in the food industry, said Chris Brook-Carter, director of publishing at Aroq. "As a consequence, the flavourings sectors and the companies operating in them are amongst the fasted moving in our business.

"This hub delivers much-needed perspective from an industry level. Included on the hub will be a range of essential content covering key developments in flavourings, from new technology and innovation, to consumer trends and M&A. We aim to provide a unique, constantly updated platform for the sector."

Visitors to the flavourings buyers' guide will benefit from a range of services including the latest news and company announcements, whitepapers, information guides and a complete company directory. Visitors are also able to register to receive an email newsletter designed to provide the latest developments within this sector.

The launch of the buyers' guide is sponsored by leading players in the flavourings industry including Cargill, Dohler and Symrise.

The flavourings buyers' guide is being launched on 9 February 2011. To be one of the first to view this new service, go to:

http://www.just-food.com/flavourings

SOURCE just-food.com